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FREEMAN COMPANY __ _ __ .. _ __ ?╟÷. PLANNING pub//c/sts 3. Create a trademark, a symbol of Las Vegas as convention center^ ' Silver Dollar theme. 4. Create a Conventioneer's Badge, using above symbol 5. Create a brochure for #10 envelope. 6. Create Convention Kit, different, unusual, practical. 7. Layout Advertising to take advantage of $4000 committed already to Sales Meeting Magazine expand if possible: a. Announcement ads showing new Center, featuring firms who have already proven Las Vegas as Convention place. b. Special ads in form of testimonials from above firms, featuring new building in secondary position. c. Special ads ?╟÷ ftBrighten Your Convention With Sunshine Any Time of the Year" ?╟÷ to run in winter months. 9508 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611