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Freeman company PUBLIC RELATIONS have to he broken up into regional contest with perhaps four such vacations awarded. 8. BRANCH MANAGER PROMOTION BUILD BP Starting soon, recommend we start on a program of promotion directly with MCSM Branch Managers - making them acutely aware of this picture by pounding them with souvenirs of Las Yogas such as inexpensive roulette wheel ash trays, dice chains, Sands address books, etc. Suggest we send them one item each week for the five weeks before the picture hits general release. 9. PROMOTIOHAL TIE-UP SCREENING Suggest special screening of picture in very near future for promotional officers of filmsor agencies with whom we could make advertising or promotional tie-ups. For example, Paul Beach, Advertising Director of Union Pacific would like to see the picture to consider possible advertising tie-up. Also, Harry Schaden, Vice President of Carl Byoir & Associates, handling Public Relations for the Libby-Owens Blass Company would also like to see the picture to consider tie-up for national adver- tising for promotion. I recommend inviting several such people to a showing at the studio which I believe would result iu many pages of national advertising and publicity through product tie-ups. A1 freeman /ad 449 SOUTH BEVERLY DRIVE . BEVERLY HILLS. CAL. CR 4-4125