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Mark Fine was born February 10, 1946 in Cleveland, Ohio, and was raised with a strong Jewish identity. When Fine was in fourth grade, his parents moved the family to Shaker Heights, and again moved to Arizona during his senior of high school. Upon graduation, Fine enrolled at the University of Arizona and became a member of the Zeta Beta Tau fraternity. He graduated in 1964 with a degree in business administration with an emphasis in real estate.

Coming from Durango and Tijuana, Mexico, Fernando Rocha’s parents met in Los Angeles in the mid-90s. Working in the sheet metal industry, his father’s career would take them to Las Vegas during the boom of the early 2000s to the slot machine industry where they would establish their family in Sunrise Manor. Little did he know that his son would later become a corporate banker working alongside the same industry with Wells Fargo.