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Sierra Construction Corporation was a Las Vegas, Nevada-based construction company established in 1953 by Bill Koerwitz, president and field supervisor, and Gus Rapone, executive vice president and job procurer and estimator. Kitty Rodman joined the company shortly after its establishment as director, secretary-treasurer, and office manager. Additional long-time employees of the company include Patricia Badame, executive assistant to Kitty Rodman, and Jerry Koerwitz, executive assistant to Gus Rapone.

Genevieve "Gene" Segerblom contributed in a multitude of ways to her home of more than fifty years--Boulder City, Nevada. She was a third-generation Nevadan and was born in Ruby Valley, Nevada in 1918. Gene and her future husband Clifford moved from Reno where they both had attended the University of Nevada, Reno to Boulder City in 1940. After they came back from Panama in 1948 where Clifford had a photography assignment, she ran a child care center and wrote freelance articles about the Nevada landscape with her husband providing the photographs.