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Photographs of Rosewood Grille signs, Las Vegas (Nev.), 2002
Site address: 3335 S Las Vegas Blvd
Sign owner: Alan and Kevin LeWinter
Sign details: The Rosewood Grill is between the Venetian Hotel-Casino and the Tam O'Shanter Motel on the east side of Las Vegas Blvd The facade of the building is a plain, if not unassuming white stucco structure, with a driveway running along the north side of the building. Directly in front of the buildings western wall, along the strip, a tall pylon faces north /south
Sign condition: Structure 3 Surface 3 Lighting 3
Sign form: Pylon
Sign-specific description: The pylon sign, which faces north/south, is the only signage notifying the pedestrian traffic of the establishment within. It is a tall vertical advertisement, mostly comprised of a vertical, rectangular shaped, internally lit cabinet, with rounded edges. The face of the sign is a plastic, graphically treated photo image of a man in a tuxedo holding up a giant lobster.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing
Notes: The raceway, which runs the circumference of the faces of the sign, contains small strobes placed at random places, and flashing at random patterns.
Sign environment: The sign for the establishment is the only marker that anything is operational in the dimly lit building. Not that the building looks non operational, but the majority of the building is very unassuming, mostly being denoted by the large drive and entrance. It is located just south of the Tam O'Shanter motel, among the awkward transition of the strip, that is Spring Mountain Rd. The Vagabond Inn and the Treasure Island square off the end of the block before the desolate expanse of what used to be the Desert Inn, and the transforming Fashion Show Mall, sprawl out across the north side of the road. The Rosewood Grill is part of the side of the street that trails off in size, but not character as the giant Venetian slows its progress.
Sign - date of redesign/move: Was the Anoje Continental Restaurant, next to the Kit Carson Motel, but was changed to the Rosewood Grill.
Sign - thematic influences: Not much of a theme, outside of advertising for a big lobster dinner.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Incandescent; Backlit; Steel; Plastic; Graphics
Mixed Content
Transcript of interview with Stanley Schwartz by Carol Schwartz, March 1, 1980
Interview with Stanley Schwartz by Carol Schwartz on March 1, 1980. Stanley talks about coming to Las Vegas in 1951 to open a clothing business on Main Street, Schwartz Brothers Clothing. He compares the business district of the 1950s to the district in 1980, and advertising opportunities in the newspapers and on the radio. Schwartz talks about suit styles and changing preferences of buyers, and moving the store to Second Street, then Fremont Street, then to Maryland Square Shopping Center. In 1970, he changed the focus of the clothing store to "big and tall" and talks about the importance of customer service in retaining customers. He mentions Al Benedict and Herb Tobman as people he admired.
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Transcript of interview with Donna Henshaw by Jeff Thompson, February 12, 1978
On February 12, 1978, collector Jeff Thompson interviewed short-order cook and maid, Donna Henshaw (born on February 11, 1937 in Appleton, Minnesota) in the collector’s home in Las Vegas, Nevada. This interview covers the history and development of the Las Vegas area.
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Alpha Kappa Alpha Sorority, Theta Theta Omega Chapter scrapbook: "Moving through the 21st century"
From the Alpha Kappa Alpha Sorority, Incorporated, Theta Theta Omega Chapter Records (MS-01014).
Mixed Content
Michael Green oral history interview: transcript
Oral history interviews with Michael Green conducted by Barbara Tabach on February 26, 2018 and April 04, 2018 for the Southern Nevada Jewish Heritage Project. In the first interview, Green discusses his family background and growing up in Las Vegas, Nevada. He talks about his Jewish ancestry and the significance of religious communities in Las Vegas. In the second interview, Green discusses the growth of the Jewish community in Las Vegas, and the history of the Jewish heritage in Southern Nevada.
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