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The Pabst Blue Ribbon sign sits near the intersection of Fremont Street and North Las Vegas Boulevard in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: Fremont St and Las Vegas Blvd
Sign owner: PBR Donated, but a part of Fremont Street East
Sign details: PBR held a revealing party when installed in 2015, right next to The Park on Fremont. YESCO manufactured the 30 feet tall sign is nicknamed Cool Blue. Previous to this sign in this location the Maharaja Hookah Cafe had their signage in the same location previous to 2013.
Sign condition: 5, just installed in 2015 so neon and paint are still in great condition
Sign form: Free Standing Sign
Sign-specific description: 30 feet tall, the sign is nicknamed Cool Blue. A 30 foot waiter holding his arm out with 3 beers on his arm and one in his hand. The beers are animated with them lighting up in order starting with the one closest to his body. His arm is resting on a PBR can. The waiters shirt and cheeks illuminate red neon while the rest of his body illuminates blue argon. The PBR beer can illuminates red and blue as well.
Sign - type of display: Neon
Sign - media: Steel
Sign animation: The Beer cans on the waiters arm light up in order, starting with the one closest to his body.
Sign environment: This is located in the parking lot on the corner of Las Vegas Blvd. North and Fremont St. East next to the Park on Fremont. This marks the beginning of the Fremont Street East District were other freestanding Neon signs are as well.
Sign manufacturer: YESCO
Sign - date of installation: 2015
Sign - thematic influences: The retro theme makes it look like a throwback to 1950s/60s advertisement. Also since it is for a beer company it shows that Neon does not always have to be for the Casinos here in Vegas. This is one of the first freestanding signs you see in the Fremont Street East District, thus showing that the Neon community downtown still is thriving and still defines our culture here.
Survey - research locations: YESCO website http://www.yesco.com/news/yesco-installs-pabst-blue-ribbon-neon-sign/ , Vital Vegas website https://vitalvegas.com/downtowns-fremont-east-gets-a-new-neon-sign-courtesy-of-pbr/ , google map roadside view
Survey - research notes: Since this is a freestanding sign it is difficult to find any specific information on a single owner or why this sign was placed there specifically.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-22
Sign keywords: Neon; Steel; Back to back; Monument sign

Dr. Harold Boyer recalled with great clarity his childhood in Arkansas. Born in 1916 in Hartman, he attended a two-story school which went to eighth grade, fished in a nearby stream, and earned money from the age of six selling newspapers. He remembered that his father wore many hats, including that of town physician, president of the school board, and mayor. He also operated the movie theater and would drive around town announcing upcoming film features through a megaphone. Harold gave details of living through the Great Depression and completing his high school and college education. Dr. Boyer recited many details of his life in the Marine Corps as a medic, serving on active duty in the Pacific arena in WWII, going into medical practice in Oklahoma City and Enid, Oklahoma, and being called back to serve in Korea. In 1952, while checking out practices in several Southwest locations, he came to Las Vegas and interviewed with Dr. Carver Coffman. Harold painted a picture of Las Vegas in the sixties and described his practice and the many organizations in which he participated. He described how certain entities contributed significantly to the growth in the Vegas Valley, including the Convention Bureau, the Elks Club, Rotary Club, Shriners, the Mormon Church, the Mesquite Club, the university, and the gaming industry. He also gave a very positive view of the cultural activities that were/are available to the people of Las Vegas. Comments by Dr. Boyer on race relations recalled the sixties when integration in area schools, hotels, and neighborhoods became a reality under strong black leadership. He also talked about the relationship between casino operators and the civic organizations previously mentioned, and included an anecdote concerning one of his patients and A1 Capone. Helldorado, a unique community celebration, began in 1937 and was designed to draw positive attention to Las Vegas and pull people together. Dr. Boyer described the parades, dances, games, and barbecues that made it so much fun, and listed the founders who made it possible. This list includes people like the Von Tobels, Bob Squires, Bill Ferret, and the Ronzoni family. He related that Helldorado gradually faded out as corporations took over the gaming industry and the population grew to hundreds of thousands. Howard Hughes, the Greenbaums, and Bugsy Siegel are some of the people Dr. Boyer recalled as part of the fabulous tapestry that makes Las Vegas special. He talked about those who had a positive influence on the town, like Ed Von Tobel, Jess Abbott, and Jackie Gaughan. He has wonderful ideas for creating a park near the downtown area that would rival Central Park in New York, Golden Gate Park in San Francisco, or Audubon Park in New Orleans. His closing comments reflect on special projects conducted by the Rotary Club and the future of Las Vegas as an international air travel transportation hub.