Judy Smith was a teenager when her family relocated from Barstow, CA to Las Vegas in 1958. It was a wide open setting, an ideal location for riding her horse. It was also an era of growth as the city became a gambling destination and the Strip became dotted with early casinos and hotels. Judy attended Las Vegas High School, worked for the Las Vegas Sun and earned a scholarship to UNR. By 1967, she was married and moving back to Vegas with her young family. They chose the John S. Park Neighborhood as the place to call home. For Judy living in John S. Park is about a "sense of place" and "a sense of timelessness." She describer the evolution of the neighborhood and the greater Las Vegas community from the pioneers to the contemporary leaders. In 2006, Judy's home was gutted by a fire. Her life was saved by an observant neighbor. She could have relocated at the time, but chose not to move from the area that she has called home for over 40 years.
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In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.
Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI? walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV Channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at Channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called "The Parenting Network." Letizia grew up in Las Vegas, and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas. In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.
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