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Jim Marsh in Denver, Colorado. Father was the chief for the Colorado Patrol. Mother lived in Nebraska. Jim split time in both places while growing up. He was a service member of the Army and once getting out of the service he started his work with his father at a Ford dealership. Jim went on to work and own dealership in several different areas, Colorado, California, New Mexico, and Washington states before arriving in Las Vegas, NV in 1971. Once arriving in Las Vegas Marsh purchased a dealership called American Auto Mart. Around 1976 Jim Marsh bought the Santa Fe Saloon along with the twenty lots surrounding it for 12,500. This was his first experience in the gaming industry Marsh was the only dealership in the world for 25 years to have a gaming license in a new-car dealership. Marsh discovered interest in Belmont when there was a lone resident Rose Walter. The two bartered and Jim gained land in Belmont and went on to build a bar and church for the town. Marsh eventually went on to own the Skyline Casino. Jim Marsh founded the Nevada Auto Auction in 1987 on Las Vegas Boulevard South Eventually sold it and used the investment to build the Longstreet Casino. Marsh was' also a member of business organizations, Better Business Bureau and The Red Cross Marsh has been a member of the Salvation Army Advisory Board for at least 25 years. Tonopah is another location that Marsh has invested in. After leasing the gaming at the Mizpah Hotel to later buying the Valley Bank building and moving the gaming from Mizpah. It is still successful today. He also purchased the Tonopah Station House which is a hotel bar, and restaurant; along with owning the grocery store Scolari's next-door. Tonopah has proved to be a very good investment for Jim Marsh.