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Slide of the neon sign for the Tower Motel, Reno, Nevada, 1986

Date
1986
Description
A color image of the neon signs for the Tower Motel, located on West 2nd Street in Reno. Site Name: Tower Motel (Reno, Nev.)

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Slide of the neon sign for the Motel Mirador, Reno, Nevada, 1986

Date
1986
Description
A color image of the neon signs for the Motel Mirador, located on West 2nd Street in Reno. Site Name: Motel Mirador (Reno, Nev.)

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Slide of the neon sign for the El Rancho South Motel, 1986

Date
1986
Description
A color image of the neon sign for the El Rancho South Motel, possibly located in Reno. Site Name: El Rancho Motel (Reno, Nev.)

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Stardust Lodge mounted sign, South Lake Tahoe, California

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the Stardust Lodge mounted sign during the day with lit neon.

4061 Lake Tahoe Blvd, South Lake Tahoe, CA 96150

Stardust Lodge


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Cactus Jack's wall mounted signs, Carson City, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

Cactus Jack's Senator club signs, including detail shots of the character during the day with unlit neon.

420 N Carson St, Carson City, NV 89701


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Scott Shady Court Motel mounted sign, Winnemucca, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

Views of the Scott Shady Court Motel mounted sign during the day and at night.

400 W 1st St, Winnemucca, NV 89445

Scott Shady Court


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Best Bet Motel wall mounted sign, Reno, Nevada

Date
2019 (year approximate) to 2020 (year approximate)
Description

View of the wall mounted vacancy sign for the Best Bet Motel during the day, including a shot of the whale mural.

500 S Center St, Reno, NV 89501


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Photographs of Trader Bills sign, Las Vegas (Nev.), April 18, 2017

Date
2017-04-18
2017-08-14
Description

The Trader Bills gift shop-turned-motorcycle shop sits at 328 Fremont Street inside the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 328 Fremont St
Sign owner: Marshall Family, LP
Sign details: The current building was constructed in 1943 (Assessor). Trader Bill's was a Western style leather and gift shop (RoadsideArch.com). The business has been located downtown at least since the 1930's or 1940's (UNLV digital photo collection) but possibly longer (Shemeligian, 1997). The store moved to its present location by the 1950's (RoadsideArch.com). It later became the Jewelry Outpost and Las Vegas Harley-Davidson (Shemeligian).
Sign condition: Condition 3-4. Cabinet and lights are in good condition. The paint on the street side of the sign is extremely faded.
Sign form: Blade
Sign-specific description: The metal cabinet is shaped like an upside down "L" which points toward the building. The cabinet is painted red. On the side of the sign facing Las Vegas Boulevard the paint has faded almost completely to reveal the earlier blue paint. An arrow-shaped metal cabinet runs along the Fremont Street side of the sign. The sides of the arrow are painted yellow. Three rows of yellow incandescent light bulbs cover the shaft of the arrow and nine rows cover the feathers and head. "Trader" is spelled out in yellow san serif channel letters which run horizontally across the top of the sign. The interiors of the letters are outlined in white neon tubing. "BILLS" (no apostrophe) runs vertically down the sign in the same channel lettering. Rungs run along the spine of the sign and what appears to be a ladder is located under "Trader" at the top of the sign. A plaque on the back of the arrowhead near the last "S" in "BILLS" has a YESCO logo and states "THIS SIGN IS THE PROPERTY OF THE YOUNG ELECTRIC SIGN COMPANY-{illegible] 876-8080
Sign - type of display: Neon and incandescent
Sign - media: Steel
Sign - non-neon treatments: Incandescent
Sign environment: This location is in the Fremont Street Experience on the corner of Fremont street and Fourth Street. It is across the street from Neonopolis and surrounded by other gift shops.
Sign manufacturer: It has the YESCO logo and states that it is the property of YESCO though it is not confirmed if they manufactured it.
Sign - date of installation: Circa 1960's
Sign - date of redesign/move: The sign is probably from the 1960's (Roadside Architecture). A photograph circa 1960 shows the sign painted dark blue with yellow letters (Classic Las Vegas, n.d.). A photograph from 1991 shows the color scheme unchanged (Classic Las Vegas). The sign was painted its current red color by 2006 (RoadsideArch.com).
Sign - thematic influences: The building is Western style brick and weeping mortar.
Survey - research locations: Clark County Assessor Classic Las Vegas. (n.d.). A brief history of Fremont Street, North side of the street, Third to Fourth. Retrieved from http://classiclasvegas.squarespace.com/downtown-history/2007/5/3/a-brief-history-of-fremont-street-cont.html RoadsideArcitecture. Las vegas Signs, Trader Bill's. Retrieved from http://www.roadarch.com/signs/nvvegas3.html Shemeligian, B. (1997 June 19). Landmark downtown shop changes focus. Las Vegas Sun. Retrieved from https://lasvegassun.com/news/1997/jun/09/landmark-downtown-shop-changes-focus/ UNLV Digital Collections. (n.d.). Film transparency showing Trader Bill's souvenir shop in Las Vegas, circa 1930s-1940s. Retrieved from http://n2t.net/ark:/62930/d1nk2c
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-14
Sign keywords: Blade; Neon; Incandescent; Steel

Mixed Content

Photographs of Davy's Locker sign, Las Vegas (Nev.), November 20, 2016

Date
2016-11-20 to 2017-08-22
Description
The sign for the permanently closed Davy's Locker dive bar sits at 1149 East Desert Inn Road. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1149 E Desert Inn Rd
Sign owner: Was Cindy Slight since 2010. Albert Hamika bought the property in 2016. Derek Stonebarger went to the property after they took the sign down and the fish portion of the sign is currently in his possession.
Sign details: The property was originally opened in 1968 by Davey Pearl, who was most known for being a boxing referee and later inducted to the World Boxing Hall of Fame. The actual opening date of the bar is unknown, but property records have shown that its building was constructed in 1968. The bar was known for the welcoming environment inside and inexpensive drinks. The sign itself drew people in because of its unique design. Right before their closure they started to have a variety of events taking place there such as: open mic night, trivia, and genre specific music nights. The current owners have demolished the iconic and beloved sign for the bar. The only portions that remain are white sign that reads "Cocktails" in red and the waves that the fish once "swam" above. The current owner of the property has told the Las Vegas Weekly, "I want to emphasize I wasn't like, 'Ok let's destroy this sign.' I like the sign, and I like the historic memorabilia"I tried. The only thing I can I can say is, it was time for it to come down." After hearing about this news Derek Stonebarger, who owns ReBar on Main Street, was distraught when he heard the news of the sign being taken down so he went to the property to find its remains. He hopes to restore as much of the sign as he can and possibly display it in a Nevada-themed restaurant he plans to open up.
Sign condition: Since the sign has been taken down it is a 0.
Sign form: Roadside pole sign
Sign-specific description: This sign was designed to look like a fish was swimming in the ocean. The top of the sign give the appearance of waves. A neon tube was attached to the implied waves. Underneath this was a large, white fish whose tail and nose extended beyond the confines of the square shape of the sign. The fish appeared to have a large smile and two smaller fish "swimming" beside it. One of these smaller fish was near the larger fish's mouth and the "L." The other fish was located right under the "ker" in "Locker." Both of these fish were a light blue color, the same blue that matched the wave on top of the sign and surrounded the larger fish. In the middle of the large fish that makes up much of the sign were the words "Davy's Locker" in bright red and an elaborate cursive style font. Neon tubes outlined these letters, as well as all three fish included in the sign. Underneath all of this is a neon tube in the shape of a wave that is difficult to see in photos of the sign during the day, but glowed brightly at night. Below this signage was a back lit plastic sign reading "Cocktails" in a red script and "Gaming Spirits Pool" under that in a sans-serif, bold, dark blue font. Extending from the top of the sign at the end near the street was a pole with two, small square signs attached to that. The top one was yellow and read "OPEN 24 HRS." The one below that was white and read "COLD BEER." There are other photos of this sign where the plastic portion of the sign reads "COCKTAILS" in red still, but "Slots Video Poker" in blue and "Package Liquor" under that in red.
Sign - type of display: Neon and backlit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit portion
Sign environment: The surrounding environment of Davy's Locker was in a district that was close to UNLV as well as another popular bar that still caters to locals, Champagnes Cafe. It was located in a bustling area along to Maryland Parkway that locals travel on a daily basis. Davy's Locker was a popular watering hole for many people in the neighborhood due to its convenient location.
Sign - date of installation: Around the 1960's
Sign - date of redesign/move: It was first restored in 2011 and another time in 2014. Sign was taken down from the property in 2017.
Sign - thematic influences: The theme of the sign appears to take inspiration from the phrase "Davy Jones' Locker." This is a common phrase that refers to "the bottom of the sea" or even "the mythical resting place of drowned mariners." Davy Jones is also believed to be an evil spirit from the bottom of the sea; therefore, the sign shows the influence of these aquatic origins that possibly inspired the name of the property.
Sign - artistic significance: The theme of the sign is aquatic, which also ties into the name of the property. The name of the property appears to take influence from the myth of Davy Jones, the evil spirit of the sea.
Survey - research locations: Las Vegas weekly articles https://lasvegasweekly.com/as-we-see-it/2016/mar/23/beloved-dive-bar-davys-locker-sold-old-vegas/ https://lasvegasweekly.com/intersection/2017/jan/11/davys-locker-neon-sign-demolished/ https://lasvegasweekly.com/intersection/2017/jan/13/davys-locker-bar-neon-sign-recovered-stonebarger/ , Las Vegas Sun article https://vegasinc.lasvegassun.com/business/2016/mar/25/popular-dive-bar-to-take-a-breather-while-sports-b/ , Roadside Architecture http://www.roadarch.com/signs/nvvegas3.html , Phrase website http://www.phrases.org.uk/meanings/davy-jones-locker.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-22
Sign keywords: Steel; Plastic; Backlit; Neon; Roadside; Pole sign; Back to back

Mixed Content

C Punch Inn & Casino wall mounted signs, Lovelock, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the wall mounted signs for the C Punch Inn & Casino during the day and at night with lit neon.

1440 Cornell Ave, Lovelock, NV 89419


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