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From the UNLV Libraries Single Item Accession Photograph Collection (PH-00171). Gambling clubs on Fremont Street.

Aaron Rosenthal grew up in Las Vegas and graduated from the University of Nevada, Las Vegas with a degree in finance. He started in the gaming industry at The Mirage in 1997 by going through the Management Associate Program and working as a slot operations analyst. He then moved to the Beau Rivage in 2000 into the role of database marketing manager and eventually into the position of director of slot marketing. In 2002, he became director of loyalty programs on the corporate side of MGM Mirage before going to Treasure Island as vice president of slot operations and marketing in 2003 and eventually back to The Mirage into that same role in 2005. Rosenthal eventually joined Penn National Gaming where he held the positions of vice president of marketing at Hollywood Casino at Charles Town Races in 2009 and assistant general manager of Hollywood Casino at Kansas Speedway in 2011. He returned to Las Vegas to become vice president and general manager of Cannery Casino Resorts in 2013 and traveled to Missouri to hold that same position at the Argosy Casino & Hotel in 2014. Rosenthal is currently the vice president and general manager of Tropicana Las Vegas. The interview with Rosenthal begins with his discussion of his start in the slot industry and the various slot operations and marketing roles he held with MGM Mirage/MGM Resorts. This discussion also involves his experiences in dealing with slot vendors and his philosophy on laying out a slot floor. Rosenthal also describes his experiences and duties as assistant general manager and general manager at various properties. He provides his opinion on what makes both good and bad slot managers, his perspective on what he believes customers are looking for in playing slots, how slot management has changed over time, and what the future of slots will hold. The interview concludes with Rosenthal’s discussion on his personal gambling preferences as well as his advice to young people who want to go into the slot industry.

The interior of a South Dakota casino. A bar and slot machines are visible.

The interior of an Indian casino in Michigan.

People in Western dress playing roulette during the Helldorado Days festival.