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Daytime views of the Somerset Shopping Center sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign form: Pylon
Sign-specific description: The sign is designed out of a blue pole, telescoping upward, spearing three double backed cabinets stacked on top of each other in close proximity. Two small wings flagpole of the north and south edges of the pole, which houses graphics advertisement for the businesses in the shopping center. The top sign is an oval cabinet, painted a light blue color on the surface and yellow on the width. The text, "Somerset" is painted white all capital letters, and outlined in black. The text that occupies the cabinet takes up most of the available space and is overlaid with neon tubing. The middle cabinet is the largest of the three. It is a rectangular shape with concave sides. The sides look as if a low sweeping cut has been taken out of the body, starting from edge to edge. The result is a symmetrically morphed geometric shape. "Shopping" is spelled in all capital channel letters, painted white on the interiors, and lined on the interiors with neon tubing. The surface is painted a rusted orange with the width painted yellow. The width of the cabinet is lined with a single row of incandescent bulbs on opposite edges. The bottom and third cabinet is identical to the oval shape of the top cabinet. The difference is that the surface of the cabinet is painted the same rusted orange color as the middle cabinet, and yellow on the width. The three cabinets are encircled with a giant circular, yellow, raceway, reaching up in the sky arching up over the top and completely encompassing the cabinets facing east/west. Blue rods radiate outward, repeating around the edge of the raceway at various lengths. They penetrate the surface of the raceway, protruding on both sides. They start at the top one vertical rod pointing directly vertical into the sky from the center pole. They then alternate, short then long, attached to various strategic points on the three central cabinet, creating a symmetrical pattern. The rods are lined on two edges with neon tubing, which animate in a chasing pattern.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

'Hydrogeology by F.E. Rush, 1968. Geology adapted from Longwell and others 1965.' In lower left corner: ' Base: U.S. Geological Survey 1:250,000 topographic series; Las Vegas (1954).' At top of map: 'United States Department of the Interior, Geological Survey. Department of Conservation and Natural Resources, State of Nevada.' Relief shown by contoursIncludes township and range lines. Scale 1:250,000 (W 115°00´--W 114°15´/N 36°30´--N 36°15´). Series: Water resources-reconnaissance series report . Originally published as plate 1 in Water-resources appraisal of the lower Moapa-Lake Mead area, Clark County, Nevada / by F. Eugene Rush, published by State of Nevada Dept. of Conservation and Natural Resources in 1968 in volume 50 of the serial Water resources-reconnaissance series report.