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Photographs of New York New York signs, Las Vegas (Nev.), 2002

Date
2002
2017-08-30
Description
Photos show New York New York signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: New York-New York Hotel and Casino (Las Vegas, Nev.)
Site address: 3790 S Las Vegas Blvd
Sign owner: MGM Mirage
Sign details: Occupying the northwest corner of Las Vegas Blvd and Tropicana Ave. is the New York New York Hotel and Casino. The property is a miniature representation of New York City in a collection of colorful architecture and sculpture. Colored reflective panels create the facades of high rises and skyscrapers. An almost cartoon like element is brought to the structures, flowing seamlessly sometimes throughout a surreal landscape of classical architectural elements and mock high rises. Distinguishable landmarks, such as the Empire State Building, the Statue of Liberty, and the Brooklyn Bridge, can be recognized with ease. A lagoon of water represents a harbor shooting water out of fountains disguised as boats.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The porte cochere is located on the south side of the property facing Tropicana Ave. The design cantilevers off of the main structure to the north, and then is supported by two columns on its far end. The three exposed sides hold the radiating crown of the New York New York logo sign. The two on the east and west sides are smaller than the one on the south side, but are essentially the same design. A half circle cabinet holds the text New York New York stacked in two lines. The channel letters are polished metal on the outside with incandescent bulbs on the interior. Their faces are bordered with red neon. The text is positioned on the front of the half circle cabinet. Breaking the surface of the radius edge, elongated triangular pan channels create a repeating pattern. The result is a crown of points running all across the top of the cabinet. It is reminiscent of the crown on the statue of liberty, or the rays of the rising sun. The face of the cabinet is painted blue, with metallic raceways, filling the negative spaces with more triangular shapes. The triangular pans are painted yellow on the interior with a blue finish on the exterior. The exterior width of the cabinet is also finished in a golden reflective surface. Three tubes of neon fashioned into succeedingly smaller triangles are inside each surface. The color scheme of the neon is yellow being the outer, orange being the second, and the center being red. The sign on the south side is designed the same, except being quite a bit larger, and the crowns of the cabinet angle forward instead of straight up in the air. All the edges are bordered with incandescent bulbs. The bottom edge below the signage, actually underlining the signage significantly, is a gold polished double bull nose that wraps the entire length of each side. The surface is strewn with small incandescent bulbs. An entablature runs above the bull nose, filling the spaces between the sign. The pediment is bordered on the top and the bottom with gold polished raceways and incandescent bulbs. Two mirrored posts support the southern end. The ceiling of the porte cochere is treated much the same as the logo signage on the three sides of the roof. Long pan channels are placed on the ceilings and shaped to look like waving banners, confetti, and beams, radiate out of a centerpiece positioned over the entrance to the casino. Red pans are painted orange on the interiors and green channels are painted blue on the interior. Tubes of neon are bent to the contours of the shapes of each one of these channels. The entire composition is a brilliant abstract pattern of light and colored steel shooting out toward Tropicana Ave. Headed east toward the northwest corner a bridge connects the Excalibur property to the New York New York. At the end of a bridge an entrance into the NY NY is below a LED message center and an arched logo cabinet, with the text and the radiating triangular channels. It is actually the same neon and color scheme, just fit to sit over the LCD display. The sign faces south. The sign has the distinct backdrop of a domed rotunda lined with columns. Rounding the corner another elevated bridge stretches east over the strip to the MGM property. The same configuration of the arched signage, along with the illuminated text, and LCD display screen is on the east side of the building. The corner facade of the harbor is flanked by these two collections of signs and walkways. Around the corner, the property extends north up Las Vegas Blvd continuing the facade of fake apartment buildings, with storefront windows at ground level. Here the replica of the Brooklyn Bridge serves as the main concourse of pedestrian activity. There are two sections of sign that are of particular interest to the eastern face of the building. The first is an advertisement for Panasonic. Panasonic is spelled in silver channel letters with blue fronts. The blocky font is internally lit. The entire text sits along the top edge of a matching message center. Further north on the face of the building, a section of building, finished in brick, combine graphics and three-dimensional elements for a sign for Pepsi. Toward the top of the face a logo/wall sign is crafted out of channel letters and filled with incandescent bulbs and bordered with blue neon. The entire text reads "Pepsi: Cola" The capital "P" and "C" are crafted out of one cursive style channel. The remaining letters are spelled in separate channel letters. The channel letters are stylized in a fashion reminiscent of the turn if the century. The colon placed between the "I" in Pepsi and the "C" in cola is also made out of channel boxes. Below the logo, a mural is painted on the majority of the remaining open space on the surface. Two police officers, in the style of early cartoons from the first few decades of the twentieth century, are the focus of the mural and are reminiscent of the famed "keystone" cops. The two figures are shown from about waist up in a circle, which is broken at the top by the white painted thought bubbles, bordered in black. The thought bubble on the left reads "bigger bottle" and the opposite reads, "better flavor". The two police officers correspond the appropriate thought bubble, with the one on the left being the larger figure, and the one on the right being smaller and apparently older. They are treated with blue paint, with their stripes, buttons and badges, treated in yellow paint. The skin tones are treated with proper hues, with facial features distinguished by black contour lines. The three-dimensional aspects come into play when describing their action. The officer on the left is pouring a bottle of the cola into the glass, which the other officer is holding. The one hand each officer is showing is a three-dimensional, fiberglass, white, cartoon, gloves. The one on the left is integrated into the tilted bottle. The bottle is coming off of the wall in a sculpted two-dimensional cabinet. The bottle is treated with the red white and blue Pepsi label, and reminiscent of the logo channel text. The tilted bottle points down toward a glass that the other officer holds. The glass is also a sculpted cabinet treated with paint on the surface, as well as the bottle, to appear as glass, utilizing highlights. Neon for the mural is cleverly designed to accent the mural and compliment the design. The text in the thought bubbles is overlaid with yellow neon, which animates back and forth to suggest an interaction of talking to each other. One half will illuminate, then the other as the first darkens. The yellow painted buttons, stripes, and badges of the characters uniforms are all outlined with yellow neon. The action of the neon in the bottle and glass can be seen through the semitransparent materials. Horizontal tubes of red neon fill the bottle, as well as the glass. In the space between the bottle and the glass waving tubes of neon pass through the apparent opening at the top of the cabinet, and can be seen behind the translucent face. When in action, the bottle appears as if it is pouring the liquid into the cup. (see animation notes) Among the ground level shops along the east side, marquis signage denotes passage. One on the southern end of the elevation just before the Brooklyn Bridge begins, and another, a bit further north, before the ESPN Zone signage. Two message panels come off the wall at an angle flattening off with a smaller panel boasting logo channel letters. Each one of the wings are spanned across the top of the face with channel letters spelling "entrance," painted in an off white on the interior. They are filled with incandescent bulbs and bordered with red neon. The remaining space on the bottom of the face is an LED message center. A narrow horizontal plane rises off of the top edge and is lined with three tubes of neon. The cabinet is made of a polished gold metal. The entire outline of the wing is lined with a raceway lined with incandescent bulbs. Smaller eastern face of the overhang is a square cabinet with an arched top. To either side of the cabinet is crafted into a set of two narrow horizontal planes. The one closest to the cabinet is taller that the one right next to it, with rounded corners echoing the curve of the main cabinet. The resultant effect is a sculpted cabinet with a top edge descending on either side in a water falling radius. These bookend elements are bordered with yellow, and three vertical tubes of neon running the length of the interior. They main cabinet is occupied by the internally lit double set initials "NY," stacked one set on top of the other. They too are filled with incandescent bulbs and bordered with red neon. The face of the middle cabinet is bordered with incandescent bulbs and finished in a slick blue hue. The underside of the overhang is covered in the polished gold surface and laden with incandescent bulbs. The northern end of the property is dominated by the signage for the ESPN Zone sports lounge, located inside the NY NY. The exterior signage is basically a theatre marquee entrance with a long overhang supporting an electronic message banner that reads from left to right. The majority of the theatre front is polished aluminum wit h thin tubes of red neon above and below the electronic reader board. Above the top edge of the actual front of the sign is a design of pan channels, crafted and shaped to form a complex background for the logo text spelling "ESPN." A wavy green crafted channel creates what looks like a horizon. The space between the marquee and the green channel is a black field laden with incandescent bulbs. Above the green channel an array of pan channels crafted into interlocking, swaying, pointed shapes. They are painted yellow and orange so the result is a bed of flames. These too are lined in the interior of the contour in red and orange neon. In the center of the entire face of the overhand in a black steel cabinet with the logo for the establishment spelling "ESPN Zone." The First portion of the two-word phrase is spelled in shallow channel letters lined with horizontal bars of white neon. The text is outlined in red neon as well. The second half spells "Zone," and is written in the same font with the "Z" being the largest letter in the sign, designed with the bottom horizontal leg underlining the rest of the letters in the word. The word is oulined with white neon as well. The latter portion is filled with horizontal bars of red neon. Situated along the middle of the sign, and against the vertical plane of the building, a blade sign repeats the design and colors of the bottom portion of the sign. The vertical cabinet is double sided spelling the "ESPN Zone" logo vertically with the same neon treatments for the respective words. The three toned background of black, green, red and orange on the bottom of the sign is interpreted on the blade. Running vertically, the black portion laden with bulbs runs against the wall, with the wavy channel next to that, disappearing temporarily behind the letters. The flames hang off of the outer edge of the sign. All of the neon treatments are seen here as well. Crowning the top of the blade sign two circular cabinets are arranged touching each other at one end, the faces pointing out to angled directions. Here the ESPN logo is arranged inside a circle. The bottom half below the letters is filled with horizontal bars of green neon, while the flames are present on the top half. The same cabinets can be seen mounted on the ends of the bottom overhang.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: Centering around the theme of the city of New York, it utilizes the corner to create a wrapping montage of sales kiosks, paralleled by a miniature replica of the Brooklyn bridge transforming into a corner bay flanked by the overhead walkways, and bringing the viewer in to the brightly lit arms of the porte cochere. The environment of the overhead wall signs and entrance signs blend in and compliment the theme aspect of being in a city. Of course they stand out a bit more with the over the top Vegas garishness, but they also add to the pedestrian interactive feature that creates the environment in which it sets out to accomplish. The corner fountain provides a unique experience with the views of the neighboring casinos but creates a bit more of a surreal nature with the small scale Statue of Liberty and backing of stylized skyscrapers and metropolitan architecture. To follow further around the corner headed south; the blazing neon adorned porte-cochere is backed by yet more architecture and the sweeping tracks of the resorts roller coaster.
Sign designer: Marnell Corrao Architect: Neal Gaskin
Sign - date of installation: 1997
Sign - thematic influences: The New York City theme is the consuming factor in the aspects of the outmost design interior and exterior, as well as influencing the design of the signage itself. From the corner design being used to create a miniature water spectacular representing a harbor, to the faux apartment and store-fronts, and replica Brooklyn Bridge, to the peaks of the logo cabinet work. It joins the array of properties on the strip which are heavily themed, and designed to attract a family oriented crowd. It is also themed after a city.
Sign - artistic significance: This resort has regularly been recognized as one of the architectural wonders of the Strip, and the signage contributes to its fame.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Fiberglass; Paint; Graphics

Mixed Content

Jean Weinberger Museum of Jewish Culture pamphlet, 1996

Date
1996
Description

A pamphlet for the Jean Weinberger Museum, presented by The Foundation of the Jewish Federation of Las Vegas.

Text

Transcript of interview with Brad Friedmutter by David G. Schwartz, September 12, 2016

Date
2016-09-12
Description

Brad Friedmutter is the architect behind a number of Steve Wynn’s prominent casinos in Las Vegas, Nevada and Atlantic City, New Jersey. He obtained his degree in architecture in 1973 from the Cooper Union School of Architecture in lower Manhattan and worked on a number of smaller projects before connecting with Steve Wynn. After meeting the famous Vegas tycoon, Friedmutter built a number of well-known casinos, like the Golden Nugget and the Mirage. In this interview, he discusses the development of his numerous projects, explains his process for starting and completing architectural projects, and the future of urban planning and casino design.

Text

Photographs of Battista's signs, Las Vegas (Nev.), 2002

Date
2002
Description
Photos show Battista's signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site address: 4041 Audrie St
Sign details: Battista's "hole in the wall" Italian restaurant is located in a small shopping mall on the corner of Audrie and Flamingo, just east of the strip. The actual establishment of Battista's faces east in the northwest corner of the shopping center. The pylon sign sits on the northwest corner of FlamingoRd and Audrie st., the entrance to the building is also adorned with neon signs as well. On the extreme north end of the property a pole sign for a general store also shares signage with Battista's.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: The pylon sign for Battista's is on the corner of Flamingo and Audrie, on the wet side of Audrie. It is a double- backed roadside pole sign with two cabinets, and an LED message center. The sign is a host of visual candy, laden with neon and incandescent bulbs. The upper portion of the sign is comprised of the larger cabinet, below that the LED message-center, then below that the smaller cabinet makes up the bottom of the sign. The top cabinet has sculpted edges created bulging edges as well as a round top. The two corners are stepped. The bottom of the sign is a flat horizontal edge. The surface of the sign is painted red. The majority of the sign's face is occupied by channel letters spelling "Battista's Italian Restaurant," in channel letters with red neon borders. Below that "Lounge," and then "Banquets" is spelled one on top of each other in yellow channel letters. Yellow neon in on the interior of the channels. Two tubes of green neon extend horizontally from each side of this text. On the far left and right-hand sides of the cabinet, green neon scrollwork adorn the space between the main text and the edge of the cabinet. Spelled in small painted letters above the main text, resides the phrase "hole in the wall. Yellow neon tubes spell the same text, hovering over the graphics. In the remaining space above this text and the top edge, purple and green neon are sculpted to appear as a bunch of grapes and their vines. The entire sign is bordered in gold polished raceways with incandescent bulbs. Below the main section of the cabinet is a tri-colored LED message center, running scrolling messages about the restaurant in red, white, and green, which are the colors of the Italian flag. The smaller cabinet below the message center has sculpted edges also, with the top edge being straight along the length of the message center. It is painted green. General store is spelled across the top of the sign in white channel letters with white neon on the interior. Graphically painted in red, below the white text, the words "groceries, beer wine, souvenirs, and slots" are overlayed with red neon. In the remaining space on the bottom of the cabinet a small logo for "Coors Light," is graphically painted and overlayed with corresponding neon. To the left and right of that two arrows point toward the property, painted in red then overlayed with red neon. Over the entrance to the building, a wooden A-frame shaped structure forms a cover over the main entrance to the restaurant. In an arched pattern on the wooden face of this awning, "Battista's" is spelled it it's specific text in channel lettering, filled with neon. Below that in green channel letters, in the same arched pattern, spell hole in the wall, and has green neon in the interior. On other side of the dual arched text two, channel designed scrollwork pieces are illuminated with yellow neon. On the far north end of the lot a pole sign is designated next to the general store that the main pylon advertises. The top of the sign is an internally lit cabinet with graphic treatments for the general store. Incandescent bulbs line the edge of the cabinet. Further down the pole a small back-lit, horizontal, rectangular cabinet advertises for the Battista's establishment. Below that a square, internally lit cabinet, has red and green graphical treatments reading "Fine Italian Cuisine." The last bit of signage on the pole is a small, internally lit cabinet, flag poled off of the east end of the pole with red neon spelling, "groceries 24 hrs." On the North side of the building another sign for Battista's is present.
Sign - type of display: Neon; Matrix; Backlit; LED
Sign - media: Steel
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Notes: The raceways which run around the border of the surface of the sign, chase each other from right to left. The incandescent bulbs which surround the internally lit cabinet on the pole sign designated for the convenience store also chase each other.
Sign environment: The Battista's pylon share unique company when it comes to it's environment. East across Audrie, is the Bourbon Street Hotel Casino, while the extensive Bally's property resides south across Flamingo Dr. The small shopping center proves a break in the action of casino hotels. The pylon stands as a prominent figure on the corner of the lot. Just to the west of the pylon, on the same side of the street, is the original Flamingo pylon, preceding the Barbary Coast. If you continue north on Audrie, the Flamingo Hilton may be assessed through a drive to the west.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the facility centers around the theme of an Italian restaurant. The pylon's colors, and matrix message center are all in accordance with colors of the Italian flag, as well as the signage above the door. The graphics, and neon representations of grapes on the pylon reference the afore mentioned theme. The entrance to the facility is the A-framed roof-like structure wood structure, referencing a rustic cottage or facility. This is significant in the name "Hole in the wall," which the facility boasts.
Sign - artistic significance: The significance of the Battista's establishment fits in with other facilities on the Strip such as The Rosewood Grill, Alan Albert's, and the Peppermill. Considering that most dining establishments are located on the interior of the properties, these stand as excellent quality, intimate restaurants seen by and available to the pedestrian public. Like the everyday establishments dressed to fit in the Las Vegas Strip such as the neighboring Walgreens, Alan Albert's is a non-casino dressed up to fit in with the local surroundings. It is also unique in the fact that the establishment which dominates the space which it resides. Unlike Alan Albert's which is tucked down a narrow alley, it is spoken out loudly with a pylon sign, another pole sign and a wall sign as well. Both pole signs are reminiscent of old roadside motel signs.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Pylon; Neon; Matrix; Backlit; LED; Steel; Paint; Graphics

Mixed Content