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Daytime and nighttime views of the Las Vegas World Souvenirs signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3710 S Las Vegas Blvd
Sign owner: property leased from MGM Mirage
Sign details: Located in the same lowrise building which the Las Vegas Helicopter Tours is located. See Las Vegas Helicopter Tours.
Sign condition: Structure 5 Surface 5 Lighting 5 All of the lighting, surface, and structure seem to be intact, and in good repair. The signage appears fairly new, and less worn.
Sign form: Fascia
Sign-specific description: The Las Vegas World Souvenir shop and market, boasts a collection of signage, almost completely crafted out of channel letters. The basic design is an entablature created on the wall above a pedestrian's head. The entablature runs along the south, east, and north faces of the building. The design is essentially channel letter words separated by channel designed stars. On the south wall the sequence reads, "star shape, 'drinks,' star, 'souvenirs,' star then 'market'." The interior of the star shapes are lined along the contours with yellow neon. The all caps lettering has red neon tubing on the interior. The sequence on the east side of the building reads from left to right, " star shape, 'Souvenirs,' star shape, 'Las Vegas World,' star shape, 'drinks,' then another star shape." The words "souvenir" and "drinks" are spelled in the same text and size as the south side, while the phrase "Las Vegas World" is larger fulfilling most of the height of the entablature. The north side of the building is similar to that on the south. This side reads , "Souvenirs, star shape, 'Market,' star shape, 'Film,' and another star shape." On the wall below the pediment closed face channel letters spell two phrases. The black channel letters are faced with red translucent faces. The first phrase reads , "Daily Grand Canyon Flights," in all caps. The second reads "Nightly strip rides in all capitals.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign animation: Chasing
Sign manufacturer: Sign Systems, Inc
Sign - date of installation: 1996
Sign - thematic influences: There is no real present theme evident in the appearance other than the Emblem of the American flag crafted in neon on the front of the building. The incandescent bulb lined raceways and bulb filled channel letters, placed within a pediment hanging above the pedestrians head, posses a theme in a sense. It is a common occurrence to see such a combination of lighting among the strip to designate an establishment so its theme cold be considered to be that of Las Vegas. It's artistic significance can only be linked to such a trait. It is one of the most unique properties considering its function. Yes there are many facilities which offer tours but, this is the only one which provides helicopter tours that the pedestrian may watch take off. It is also one of the only establishments where the American flag is represented on the exterior in neon. It is also one of the only establishments where the incandescent bulb lined raceway is shaped into arrows. An interesting use of the most common adornment of exterior surveyed signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic

'United States Department of the Interior, Geological Survey. Open-file report, 84-130, plate 1.' 'Prepared in cooperation with the Clark County Department of Comprehensive Planning.' 'Base from U.S. Geological Survey 1:100,000, Boulder City, Ariz.-Nev., Las Vegas, Nev.-Calif., Mesquite Lake, Nev.-Calif., 1978, Lake Mead, Nev.-Ariz., 1979.'Geology from Malmberg (1965); Longwell and others (1965); Haynes (1967); Bingler (1977); Bell and Smith (1980); Bell (1981); Matti and Bachhuber (1982); and Matti and Morton (1982a and b); modified by R. W. Plume, 1981.' Shows township and range lines. Scale [ca. 1:102,960. 1 in.=approx. 1.625 miles] (W 115°30´--W 115°00´/N 36°30´--N 36°00´). Series: Open-file report (Geological Survey (U.S.))
84-130. Originally published as plate 1 of Ground-water conditions in Las Vegas Valley, Clark County, Nevada. Part I. Hydrogeologic framework / by Russell W. Plume, published by the U.S. Geological Survey in 1984 as Open-file report 84-130.

At top of map: 'United States Department of the Interior. Geological Survey. Open-file report 84-130, plate 5.' 'Prepared in cooperation with the Clark County Department of Comprehensive Planning.' At bottom of map: 'Base from U.S. Geological Survey, 1:100,000, Boulder City, Ariz.-Nev., Las Vegas, Nev.-Calif., Mesquite Lake, Nev.-Calif., 1978; Lake Mead, Nev.-Ariz., 1979.' 'Geology from Malmberg (1965); Longwell and others (1965); Haynes (1967); Bell and Smith (1980); Bell (1981) and J. R. Harrill, 1976. Thickness of valley-fill deposits by R.W. Plume, 1981.' Includes three profiles. Shows township and range lines. Scale [ca. 1:95.040. 1 in.=approx. 1.5 miles] (W 115°30´--W 115°00´/N 36°30´--N 36°00´). Series: Open-file report (Geological Survey (U.S.)), 84-130. Originally published as plate 5 of Ground-water conditions in Las Vegas Valley, Clark County, Nevada. Part I. Hydrogeologic framework / by Russell W. Plume, published by the U.S. Geological Survey in 1984 as Open-file report 84-130.

'Edited and published by the Bureau of Land Management. Base map prepared by the U.S. Geological Survey.' 'Surface management status by BLM, 1981.Minerals management status by BLM, 1981.' Relief shown by contours and spot heights. Contour interval 50 meters. Compiled from USGS maps dated 1952-1970. Revised from aerial photographs taken 1972-73. Map edited 1979. Includes location map and index to 1:24,000 and 1:62,500-scale maps. Shows minerals owned by the federal government. 'N3600--W11400/30x60.' 'SE/4 Las Vegas (NJ 11-12) 1:250,000-scale map.' Scale 1:100,000
universal transverse Mercator proj. (W 115°00'--W 114°00'/N 36°30'--N 36°00'). Series: Surface-minerals management status. United States. Bureau of Land Management. Surface-minerals management status. Filing title: Lake Mead, Nev.--Ariz., 1979. Shows township and range lines. Published by United States, Dept. of the Interior, Bureau of Land Management
Denver, Colo. : For sale by U.S. Geological Survey,