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A color image of the neon sign for Sutro Motel on East 4th Street in Reno, lit up at night. Site Name: Sutro Motel (Reno, Nev.)

A color image of the neon sign for the Morris Hotel on East 4th Street in Reno, lit up at night. Site Name: Morris Hotel (Reno, Nev.)

The Ambassador sign, restored by Downtown Project sits at a parking lot near the intersection of 9th Street and East Fremont Street. Information about the sign is available in the Southern Nevada Neon Survery Data Sheet.
Site address: 9th St and Fremont St
Sign owner: Jackie Gaughan(ca.1952)
Sign details: Opened ca. 1940 by Joseph Mikulich but was called Ambassador Auto Court, Jackie Gaughan renamed it in 1952 as "Jackie Gaughan's Ambassador East". This location closed down in 1996 and was demolished 2007. Currently this location holds a parking lot, but the sign was restored in 2013 and put back in its original location.
Sign condition: 5- Was recently restored and is in great condition.
Sign form: Pylon
Sign-specific description: The building has been demolished, the sign has been restored and put on Fremont street. It is large red signage with a googie style "A" on top that looks like an arch. Vertically are the letters " MOTEL" in red neon. In a ribbon fashion around the letters are chasing incandescent light bulbs. In smaller white letters used to say "Ambassador Motel East" but now it states "Llamas stay for free" in a cursive white neon font. Beneath the letters is a reader board.
Sign - type of display: Neon, Incandescents and backlit reader board.
Sign - media: Steel and plastic
Sign - non-neon treatments: Reader board and Incandescents.
Sign animation: Chasing
Notes: incandescent light bulbs.
Sign environment: This is located East side of Fremont Street across the street from Atomic Liquors.
Sign - date of installation: Circa 1950
Sign - date of redesign/move: 2013 Restoration
Sign - thematic influences: This sign has been a part of the recent trend to restore old signs on Fremont Street to keep the downtown neon culture alive.
Sign - artistic significance: This sign has a retro 50's/ 60's motel sign trend to it.
Survey - research locations: Las Vegas Sun Article -https://lasvegassun.com/news/2013/jun/21/joe-downtown-motel-long-gone-ambassador-sign-being/ Classic Vegas website -http://classiclasvegas.squarespace.com/classic-las-vegas-blog/2007/12/19/the-ambassador-east.html Vintage Las Vegas Website -http://vintagelasvegas.com/search/Ambassador+Motel+
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-09-17
Sign keywords: Pylon; Neon; Incandescent; Backlit; Chasing; Steel; Plastic; Reader board; Back to back

A sign that reads "ALLEY OOP 4 miles" pointing left.

Fred Landau looking away from camera holding a sign that says "Las Vegas NTS workers yes Nuclear bombs no" next to unidentified protestor at the Nevada Test Site circa 1980-1999. Something is partially obstructing the camera lens.

A color image of the neon sign for Adolph's Lounge, located on B Street in Sparks, lit up at night. Site Name: Adolph's Lounge (Sparks, Nev.)