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Photograph of Gilbert Bros Groceries & Supplies sign, Wahmonie (Nev.), 1928-1929

Date
1928 to 1929
Description
Two men stand near automobiles and the sign for Gilbert Bros. Groceries & Supplies. A tent can be seen in the background.

Image

Photographs of Girls of Glitter Gulch signs, Las Vegas (Nev.), June 24, 2016

Date
2016-06-24 to 2017-09-17
Description
The famed Vegas Vickie sign advertising the now permanently closed Girls of Glitter Gulch adult entertainment club sits at 20 Fremont Street at the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survery Data Sheet.
Site address: 20 Fremont St
Sign owner: Derek and Greg Stevens
Sign details: Glitter Gulch is next to the Golden Goose. This now closed property has a long history in Las Vegas. In 1959, the Fortune Club was where the Glitter Gulch would soon replace it. For the history of the Golden Goose: Herb Pastor bought the Mecca Club from Sylvia Sioratta in 1974 then opened up the Golden Goose soon after. Mr. Reed's was the property that sat next to the Golden Goose at this time; however, that then became Bob Stupak's Glitter in 1980. In 1981, Pastor ended up buying the Glitter Gulch. In 1991, Pastor merged both of these properties into a strip club. Both of these properties ultimate closed in the summer of 2016. The signage was taken down in 2017.
Sign condition: Vegas Vickie has been taken down and half the Glitter Gulch sign was also taken down.
Sign form: Blade and sculptural sign
Sign-specific description: Perched atop the signage for the Glitter Gulch is Las Vegas favorite girl, Vegas Vickie. She is dressed up in cowgirl attire and kicking her leg out onto Fremont Street. She is painted so you can see all her details in the day and she is a channeled sign lined with neon tubes that matches her paint so you can see her at night as well. She sits on top of a very geometric piece of gold (like a golden nugget) that shines brightly and dotted with incandescent light bulbs. The "Glitter Gulch" letters are open channeled, lined with neon tubes that glow red at night, and filled with neon tubes that glow blue at night and oscillate as well. During the day these letters are a bold white font and instead of a dot for the "I" it is a four point star. Underneath the golden nugget like structure of the sign is a bunch of silver coins lined with neon tubes.
Sign - type of display: Neon, incandescent, back lit
Sign - media: Steel, plastic, fiberglass
Sign - non-neon treatments: Fiberglass and back lit plastic
Sign animation: Neon in Glitter Gulch text oscillates
Sign environment: These signs sit in the midst of the excitement on Fremont Street Experience. Some of the other properties that sit near them are Binion's, Golden Gate Hotel & Casino, and the Plaza Hotel & Casino.
Sign manufacturer: Ad Art
Sign designer: Jack Dubois and Charles Barnard of Ad Art
Sign - date of installation: 1980
Sign - date of redesign/move: Vegas Vickie was taken down in 2017 for restoration and may return back to Fremont after.
Sign - thematic influences: Both of the Glitter Gulch and Golden Goose signs are extremely iconic signs in Las Vegas history and combine elements that are typically used in signage throughout the city, such as: sculptural signage and signs that have a dominant theme for the property. Vegas Vickie being a part of the signage for the Glitter Gulch also gives some indication that this property is a gentleman's club. They are elaborately designed to draw people's attention to these businesses, which many other signs throughout the city aim to do as well.
Sign - artistic significance: These signs are significant because the design of them is elaborate and they are excellent examples of signs that use sculpture/image to help convey the theme of the property. They are also crafted in such an excellent manner and filled with numerous details.
Survey - research locations: Fox news website http://www.fox5vegas.com/story/31783315/d-las-vegas-owner-buys-3-more-fremont-properties , Vintage Las Vegas website http://vintagelasvegas.com/search/glitter+gulch, Review Journal Article https://www.reviewjournal.com/business/casinos-gaming/mermaids-la-bayou-and-glitter-gulch-come-to-a-close-on-fremont-photos/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-17
Sign keywords: Blade; Sculptural; Neon; Incandescent; Backlit; Plastic; Oscillating; Steel

Mixed Content

Slide of the Spirit Mountain Resort sign, Grand Ronde, Oregon, circa 1990s

Date
1990 to 1999
Description
A coming soon sign for the Spirit Mountain Resort near Grand Ronde, between Salem and Lincolmn City.

Image

Rose Liddell and Sister Rosemary Lynch holding protest sign: photographic print

Date
1999-05-08
Description
A group of protestors at the Federal Building in Las Vegas, protesting nuclear testing and the Nevada Test Site. Pictured holding balloons is Rose Liddell (left) and Sister Rosemary Lynch with a sign (right). The sign reads "Radiate Life."

Image

Slide of a neon sign for Fong's Garden restaurant, Las Vegas, circa 1980s

Date
1980 to 1989
Description
A color image of a portion of a neon sign for Fong's Garden restaurant.

Image

Photographs of McDonald's sign, 3755 S Las Vegas Blvd, Las Vegas (Nev.), 2002

Date
2002
Description
Daytime and evening views of a McDonald's sign on the Strip at 3755 S Las Vegas Blvd. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3755 S Las Vegas Blvd
Sign details: The McDonald's pylon sits in the parking lot just to the north of the Fatburger establishment and the Walgreen's structures. It faces north/south in the parking lot of the Cable Center Shops. It sits across a property length parking lot, near Las Vegas Blvd It is also serves as advertising for the rest of the shops in the shopping center, but the main cabinet is dedicated to the McDonald's logo cabinet. The shops behind the sign are covered in the same stucco as seen on the surface of the pylon.
Sign condition: Structure 5 Surface 4.5 Lighting 5 Notes: It is noted that the structural integrity is intact. Certain elements of lighting are out or not working, but present still. The surface appears to be slightly deteriorating at this point.
Sign form: Pylon
Sign-specific description: The pylon sign for the McDonald's and the Cable Center Shops is essentially a double sided pole sign comprised of a two sided main logo cabinet and an internally lit rectangular cabinet. The internally lit cabinet located in the middle of the pole finished it's exterior the same as the rest of the actual pole. The post is covered in an off white stucco finish, with a green channel running up the center of each face. The channel T's off as well following the supporting stretch at the top of the rise, below the main cabinet. Three gold neon bars run up the center of the green channel. The internally lit cabinets face is adorned with graphics advertising for all of the shops located within the strip mall. Its luminescence is strong for an internally lit cabinet. A blue section at the top of the plastic face is designated blue with white script reading "Cable Center" shops. The rest of the text below that reads like two-sided menu. The McDonald's cabinet at the very top of the pole is constructed of red painted steel, as well as yellow painted steel for the golden arch crown designated as the top portion of the cabinet. The face of the cabinet is encrusted with red incandescent bulbs as well as being striped horizontally across its width edge with bars of red neon. The underside of the golden arches is also encrusted with yellow incandescent bulbs, while the faces of each arch is striped horizontally with neon bars as well bordered on the edges of the ace of the arch as well. The text McDonald's is spelled in white channel letters and lined on the interiors with white neon.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Oscillating, flashing
Notes: The incandescent bulbs located on the underside of the arches, as well as on the face of the sign oscillate rapidly, while the neon bars on the width of the sign and underneath chase each other from top to bottom. The neon bars, which comprise the face of the arches, chase each other also. The rest of the arch is dark as they start at the bottom of the middle point of the "M" shape. They chase each other until the surface of the sign is covered, and at this time they all flash off, then on, then off again before the entire sequence starts over.
Sign environment: It is an interesting section of the strip between the Showcase Pylon sign and the edge of the Cable Center shops. First, it is noticeably an interesting cross section of the Strip, because vicinity has three establishments which fit a specific genre of sign. The Fatburger, Walgreen's and McDonalds are properties which function in everyday America, but are suited up to be part of the neon charged appearance of this specific location. Not only are the establishments linked by nature to everyday America, but the face that a strip mall is added to the scenery, just adds to the point. The environment is a heavily pedestrian-accessed area, bombarded by the combination of all of the signage.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name " McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon, which is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world that the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arby's, Arco AM/PM, Walgreen's, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Flashing; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Mixed Content

Slide of the Desert Haven Motel and its neon sign, Lovelock, Nevada, 1986

Date
1986
Description
A color image of the exterior of the Desert Haven Motel and its neon sign.

Image

Sign on Nellis Boulevard and East Sahara Avenue crosswalk sign looking north, Clark County, Nevada, 2017 September 08

Level of Description
File
Archival Collection
UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada
To request this item in person:
Collection Number: PH-00394
Collection Name: UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada
Box/Folder: N/A

Archival Component

Photograph of Sawyer signing paperwork for March of Dimes, (Nev.), 1959-1967

Date
1959 to 1967
Description
Grant Sawyer sits and signs documents, likely for the March of Dimes Foundation. The others in the image are unidentified.

Image

Fremont Street casino signs at night: video, approximately 1980 to 1989

Level of Description
File
Scope and Contents

B-roll footage of Binion's Horseshoe, Golden Nugget, Hotel Fremont, and Four Queens exterior signs and marquees at night. Original media U-matic S, color, aspect ratio 4 x 3, frame size 720 x 486.

Archival Collection
The Production Company Audiovisual Collection
To request this item in person:
Collection Number: MS-00930
Collection Name: The Production Company Audiovisual Collection
Box/Folder: Digital File 00

Archival Component