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Photographs of Westward Ho signs, Las Vegas (Nev.), 2002

Date
2002
Description
Nighttime views of the Westward Ho signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Westward Ho Motel (Las Vegas, Nev.)
Site address: 2900 S Las Vegas Blvd
Sign details: The space of the westward Ho is limited yet busy on the landscape of the strip. Approaching from the south, the property lies on the West- side of the Strip. Signage is available on the south elevation, wrapping around into the east elevation, which happens to be the front. Starting with the pylon sign a similar courtyard stretches north with its translucent vinyl awnings, until it reaches its abrupt end with the Circus Circus and Slots A Fun properties.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Porte-cochère
Sign-specific description: Approaching the Westward Ho headed north you are immediately confronted by a couple of signs. The first being giant yellow channel letters in Western style font and outlined in blue neon. The font is similar to that of the Frontier Hotel and Casino. The ends of extended appendages of the letters swell in block shapes with points jutting from the flat surface. The letters are filled with incandescent bulbs which all flash on together almost illuminating the entire parking lot in for a brief few seconds and then off again. Below that the building is horizontally striped with polished gold panels sporting three back lit signs for various resort attractions of buffets and drink specials. The building long panel is bordered on the top and the bottom by chasing incandescent bulbs on a polished raceway from left to right when facing this south elevation. The brick facade is adorned with a long backlit message cabinet with yellow painted raceways with incandescent bulbs. On either end of the backlit cabinet are two large square backlit cabinets. These two are bordered with a large steel raceway painted black. Dividing the two large raceways is a channel painted yellow. Inside the recessed channel are incandescent bulbs. The black raceways are faced each with three stripes of neon in blue, whir. The facade of signage and mirrored panels leads the eye to the obvious main pylon sign for the motel. The giant exploding pylon of gold raceways shooting upward into the sky and finally mushrooming out into umbrella formations at different elevations. The sign is comprised of five separate towers: One giant one in the center, which is the tallest, two lower ones flanking the center poles, then one smaller one on the south side of the sign and one equal size on the East side of the structure. The polished gold aluminum raceways comprise the body of the structure and are illuminated with incandescent lamps. The very base of the structure is supported with a structure of red brick masonry. The only elements of actual signage are the back-to-back color animated LED message centers, which are crowned by the 'old west' style text of various sized red neon bordered channel letters. Viewed from the side the Westward ho sign takes on a more sculptural aspect than that of signage. The reason for this is the brilliant finishing of the backs of the message centers. The rears of each panel are finely finished with brushed aluminum gold panels, which combined with the electrifying animation of the incandescent bulbs, creates a high degree of reflectivity. (Barnard) As if echoing the main pylon sign, stretching to the north is a small plaza utilizing the same three-dimensional sculpted umbrella designed awnings to create a pedestrian ready experience to the design. The umbrellas are made into coverings by the addition of illuminated vinyl. The pole structures are steel, covered with brick masonry. Each one of the umbrellas has a planter base and benches where visitors my rest or enjoy the surrounding environment. As the pylon, bulb laden, polished aluminum raceways form the skeleton of the Umbrella. Non-illuminated brass raceways stretch down from the inside and down the center pole. As well as the pylon, polished metal lacework finds its way around the circumference of the Umbrellas bottom edge. The East face of the building is mirrored to ad to the reflectivity of the entire plaza, and adding the illusion of depth to the rather limited space. The half columns and half umbrella's are set into the wall looking as if it is whole against the mirrored surface. A backlit triangular polished cabinet is of particular interest, because it is a sculpted cabinet frame. The top of the two faces is made to mimic the shapes of the pylons swelled crowns. Westward Ho is spelled in red paint.
Sign - type of display: Neon; Incandescent; Backlit; Matrix; Ambient
Sign - media: Steel; Plastic; Glass; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: The Westward Ho's unique design of an incorporated courtyard frontage, creates a small strip of closed environment between the Stardust and the Circus Circus/Slots A Fun. The space between the Stardust's property and the Westward Ho's is separated by a small parking lot, which holds claim to the giant letters which boom out casino to the passerby. With its party atmospheric, umbrella design, and mirrored backdrop the pedestrian element makes its own environment distinct to the passerby. Walking through this section gives a sense of a specific taste held in Las Vegas two decades ago, yet still evident today in almost every casino design.
Sign manufacturer: Sign Systems, Inc (pylon and courtyard) YESCO (south side signage)
Sign designer: Brian K. Leming (Pylon and Umbrella frontage)
Sign - date of installation: 1983 (Pylon and Umbrella frontage)
Sign - date of redesign/move: Original backlit plastic message center was replaced with the now existing LED matrix screen
Sign - thematic influences: The Westward Ho facility itself is a Western themed establishment but the design by Lemming reflects a more party atmosphere with its umbrella shaped overhangs and highly animated incandescent raceways. The courtyard was originally designed with a different idea fore a pylon, but the idea of the canopies was carried over into that of the design of the pylon. The over use of the theme of the polished aluminum is reminiscent of that period in Vegas history when the materials could be found virtually everywhere. Such examples included the porte cocheres at the Silverbird Hotel and Casino and the Stardust as well. This theme is still seen on virtually almost every sign. The only elements of Western imagery or style are found in the pylon sign are the font style of the lettering. As for the he building's flavor of the old west, the south wall's yellow channel letters reading "CASINO" is reminiscent of the style of font found on the pylon.
Sign - artistic significance: Besides the fact that the pylon structure stood independently in sculptural aspects as well as functional aspects, the use of materials proved to be a trend setting achievement in that period of Las Vegas. Not only did the property take extensive use materials that could maximize the ability of the lighting such as polished aluminum and mirrored paneling, it was the first to significantly employ the use of colored, translucent vinyl.(Barnard) Soon after the use of this translucent materials in signs could be seen all over the Strip on the interior and exterior of signs and buildings.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Masonry; Glass; Paint; Graphics

Mixed Content

West Street Market window sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of a neon sign in the shape of a bowl for the West Street Market with lit neon.

148 West St, Reno, NV 89501


Image

Big Four roof mounted sign, Ely, Nevada

Date
2019 (year approximate) to 2020 (year approximate)
Description

View of the sign for the Big Four brothel. Shots include day and night views.

135 High St, Ely, NV 89301


Image

Photograph of park sign, Valley of Fire (Nev.), 1935-1940

Date
1935 to 1940
Description
Park sign at cabins, Valley of Fire. is written at the bottom of the photo. The sign reads, "State reservation, persons removing relics of defacing inscriptions will be prosecuted. Supt. Nevada State Parks." A cabin is visible in the background.

Image

Photographs of Glass Pool Inn signs, Las Vegas (Nev.), 2002

Date
2002
Description
Daytime views of the Glass Pool Inn signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 4613 S Las Vegas Blvd
Sign details: Located on the very south end of Las Vegas Blvd the Glass Pool Inn boasts a Pylon/Pole sign along the east side of the Strip. Both the sign and the adjacent lounge, which holds vestiges of wall signs, are directly Northwest of the famed glass Portaled pool, where the establishment takes its name.
Sign condition: Structure 3 Surface 2 Lighting 2
Sign form: Pylon
Sign-specific description: The Glass Pool's main sign is a double-backed, double poled, internally lit pylon design. The top portion, a sculpted internally lit marquee in the classic kidney pool shape, reads "Glass Pool Inn." A smaller sign of similar water referenced design, sits below the main marquee. They are both contained in sheet metal framed painted blue. The bottom portion is comprised of a incandescent bulb LED matrix center, a Sheet metal message center containing a small plastic readerboard with vinyl letters, and a red neon sign for vacancy. The boxes or the message centers are also blue sheet metal.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: none
Sign environment: The Glass Pool Inn sits on south end of the strip among the small dying hotels of Las Vegas Blvd's earlier history, it is one of the first signs you see traveling North on the strip entering town. Just north lies the beginning of the main flood of architecture from the modern strip; while to its south are the beginnings of the strip and the spawning new growth of Las Vegas. The Glass Pool stands in the unique position of being in that gateway of entering the Las Vegas Strip
Sign manufacturer: YESCO
Sign - date of installation: 1953
Sign - date of redesign/move: In 1989 when Steve Wynn was establishing the Mirage, there was another property which also had the name: the small southern Strip, roadside motel. When Wynn acquired the name the original Mirage simply changed its name to the Glass Pool Inn. The original sign was left in place, and simply remodeled to fit the new name of the motel. Permitted by the county to refurbish in December of 1988.
Sign - thematic influences: Water and the pool itself, kidney-shaped design.
Sign - artistic significance: The Glass Pool is an artistic artifact of the older smaller strip hotels. Artistically it is reminiscent of the roadside pole sign used to attract traffic. It represents one of the last strip roadside motels in that portion of the Strip.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Mixed Content

Photographs of ESPN Zone signs, Las Vegas (Nev.), 2002

Date
2002
Description
Daytime and nighttime views of the ESPN Zone signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: New York-New York Hotel and Casino (Las Vegas, Nev.)
Site address: 3790 S Las Vegas Blvd
Sign details: Located in New York-New York Casino and Hotel
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The northern end of the property is dominated by the signage for the ESPN Zone sports lounge, located inside the NY NY. The exterior signage is basically a theatre marquee entrance with a long overhang supporting an electronic message banner that reads from left to right. The majority of the theatre front is polished aluminum with thin tubes of red neon above and below the electronic reader board. Above the top edge of the actual front of the sign is a design of pan channels, crafted and shaped to form a complex background for the logo text spelling "ESPN." A wavy green crafted channel creates what looks like a horizon. The space between the marquee and the green channel is a black field laden with incandescent bulbs. Above the green channel an array of pan channels crafted into interlocking, swaying, pointed shapes. They are painted yellow and orange so the result is a bed of flames. These too are lined in the interior of the contour in red and orange neon. In the center of the entire face of the overhand in a black steel cabinet with the logo for the establishment spelling "ESPN Zone." The First portion of the two-word phrase is spelled in shallow channel letters lined with horizontal bars of white neon. The text is outlined in red neon as well. The second half spells "Zone," and is written in the same font with the "Z" being the largest letter in the sign, designed with the bottom horizontal leg underlining the rest of the letters in the word. The word is outlined with white neon as well. The latter portion is filled with horizontal bars of red neon. Situated along the middle of the sign, and against the vertical plane of the building, a blade sign repeats the design and colors of the bottom portion of the sign. The vertical cabinet is double sided spelling the "ESPN Zone" logo vertically with the same neon treatments for the respective words. The three toned background of black, green, red and orange on the bottom of the sign is interpreted on the blade. Running vertically, the black portion laden with bulbs runs against the wall, with the wavy channel next to that, disappearing temporarily behind the letters. The flames hang off of the outer edge of the sign. All of the neon treatments are seen here as well. Crowning the top of the blade sign two circular cabinets are arranged touching each other at one end, the faces pointing out to angled directions. Here the ESPN logo is arranged inside a circle. The bottom half below the letters is filled with horizontal bars of green neon, while the flames are present on the top half. The same cabinets can be seen mounted on the ends of the bottom overhang.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics
Sign animation: Notes: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Graphics

Mixed Content

Barton's Club 93 mounted sign, Jackpot, Nevada

Date
2021
Description

A sign mounted on a billboard advertising Barton's Club 93 during the day.

1002 US-93, Jackpot, NV 89825

Barton's Club 93


Image

Crystal 5 Theatre roof mounted sign, Elko, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

The roof mounted sign for the Crystal Theatre during the day with lit and unlit neon.

676 Commercial St, Elko, NV 89801

Crystal Theatre


Image

Mels Diner wall mounted sign, Reno, Nevada

Date
2020
Description

View of a wall mounted sign for Mels Diner with lit neon. The restaurant is a part of the Sands Regency.

345 N Arlington Ave, Reno, NV 89501


Image

Slide of the Thunderbird Hotel sign, Las Vegas, circa 1940s

Date
1940 to 1949
Description
The Thunderbird Hotel in Las Vegas, Nevada sign in the 1940s.

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