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Photographs of Laughing Jackalope signs, Las Vegas (Nev.), 2002

Date
2002
Description
Daytime views of the Laughing Jackalope motel signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3969 S Las Vegas Blvd
Sign owner: Dan, Ron and Randy Horowitz
Sign details: The motel resides on the east side of the strip, and is one of the larger properties on the southern tip of Las Vegas Blvd The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well.
Sign condition: Structure 3 Surface 2 Lighting 4 Notes: Certain neon tubes around the top of the building are falling and in disarray. Besides that, the signage seems to be in good repair.
Sign form: Pylon; Fascia
Sign-specific description: On the north face of the building, two internally lit, horizontal, rectangular cabinets. Located on the right hand side of the plane of the wall, the yellow steel cabinets hang in close proximity to each other. One in the top right-hand corner, and one sitting right below the former. Both signs are identical in size and a yellow raceways which are lined with incandescent bulbs. The face of the top cabinet reads "Laughing Jackalope", in smaller text on the left hand side, while the rest of the sign is occupied by all capital, yellow, text reading "Bar & Grill." The bottom sign reads "Progressive Video Poker," and "24 HR." Moving around to the west face of the building, another internally lit cabinet rests on the wall above the main entrance. This cabinet has rounded ends, but is the same as the previous two in color and design. This surface reads "Bar & Grill" in yellow text, flanked on either side by the angled logo text, which reads "Laughing Jackalope," also in yellow text. Further south, down the face of the building, above the driveway to the covered valet, a cabinet hangs, which is identical to the one above the main entrance. The only difference is the text. The text reads "Video Poker" in large, all capital, yellow letters. The same two signs seen on the west face are represented on the south as well. The one that reads, "Video Poker," hangs on the left near the "Bar & Grill" cabinet. The pylon sign resides further south in the parking lot. A two sided rectangular pylon rests atop a square post which transforms into a "V" shape. The inverted triangular section supports, an internally lit, black, double-backed cabinet. The face of the cabinet is designed with two sections. The top third of the face is an LED message center, while the remaining two-thirds is purple backlit plastic with Yellow text. The text reads in two lines, "Motel, Bar, & Grill." The rectangular cabinet rises out of the top of the previous cabinet, with the vertical edges angling slightly outward. At the top of the sign, upon the purple steel surface, the "Laughing Jackalope" logo text is spelled in yellow channel letters, and outlined with neon. The interiors are lined with yellow neon on the interior, and on the outside is lined with red. The remainder of the face of the cabinet is occupied by a two-dimensional cabinet. It is crafted into the shape of jackalope/ man figure, playing a slot machine. The surface of the cabinet is graphically treated with the details of the figure and apparatus. Silver coins adorn a pink face, complete with the proper details of a slot machine. The figure is treated appropriately as well, with brown antlers, and white tuxedo. The exterior of the cabinet is painted yellow with a yellow raceway border, lined with incandescent bulbs.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing
Notes: Each one of the letters on the laughing jackalope pylon illuminate one at a time, starting from left to right. They all simultaneously flash off then on then off before restarting the sequence
Sign environment: The environment for the Laughing Jackalope is interesting. Not only is it present on the declining, and simultaneously growing southern end of the strip. It stands out in the dusty remains of the south standing in purple and yellow, screaming at who ever walks by, with an atmosphere that is reminiscent of the garish imagery portrayed by authors such as Hunter S. Thompson. It almost seems surreal, yet fits right in with the surroundings as well. The motel portion fits into the typical design of the roadside motel. Across the street, the Mandalay Bay and the Luxor remind the laughing Jackalope of its place, and maybe imminent fate. The signs are very pedestrian friendly, providing access right up close.
Sign manufacturer: Diamond Head Sign Co.
Sign - date of installation: 1997
Sign - date of redesign/move: Before the Laughing Jackalope was opened it was a property called the Sunbird Inn.
Sign - thematic influences: An interesting theme presented in this southern Las Vegas Blvd Property is centered around the fictitious animal called named the Jackalope, presumably a presentation of the marriage of an antelope and rabbit bodies. Other than the presence of him as a mascot, the theme presented is none other than the aesthetics of hue and nature of the establishment. The hanging wall cabinets are adorned on the edges with raceways lined with incandescent bulbs that chase each other in a rapid fashion, along with a uniform design of font in a combatant duel of the complimentary colors of purple and yellow. It definitely fits into the common design rubric of animation and placement as well as that of the roadside motel. The low level bank of rooms further east on the lot from Las Vegas Blvd is accompanied by a bar and grill. The Laughing Jackalope
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

Mixed Content

Slide of the neon sign for a pawn shop, Reno, Nevada, 1986

Date
1986
Description
A color image of the neon sign for a pawn shop in Reno, lit up at night. The sign reads: "Money to Loan."

Image

Premier Jewelry & Loan wall mounted sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of a wall mounted sign for Premier Jewelry & Loan during the day with unlit neon. The sign reads "Diamonds & Gold."

490 N Virginia St, Reno, NV 89501


Image

Photograph of the Nevada Club neon sign, Laughlin, Nevada, circa 1970s

Date
1970 to 1979
Description
Nevada Club neon sign, Laughlin, Nevada.

Image

Club Cal-Neva roof mounted sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

A sign mounted to a ledge between the wall mounted signs for Club Cal-Neva with lit neon.

38 E 2nd St, Reno, NV 89501


Image

Nevada Club wall mounted signs, Ely, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

Day and night views of the sign for the Nevada Club, a part of Hotel Nevada. The miner is unlit at night.

501 E Aultman St, Ely, NV 89301


Image

Photographs of Stateside Lounge sign, Las Vegas (Nev.), March 3, 2017

Date
2017-03-03
2017-09-10
Description
The Stateside Lounge sign sits at 931 North Las Vegas Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 931 N Las Vegas Blvd
Sign owner: Laura and Doris Atchinson
Sign details: This bar opened up in 1996. They aim to be a place for people to have a cold drink and great food. It is a very popular hangout stop for baseball fans since it is within walking distance to Cashman Field. They are also known for their karaoke nights.
Sign condition: 4, the sign is still in pretty good condition. It just looks worn from weather and time.
Sign form: Roadside pole with a message center
Sign-specific description: This pole sign sits along Las Vegas Boulevard and is extremely visible for motorist and pedestrians. A black rectangular pole supports the two portions that make up this sign. The top portion is a wide rectangular shape and both sides of the sign have the same design on them. Each side has a red background with the word "Stateside" in white script open cabinet letters along the top of it. Under this is a plastic backlit sign in the shape of the state of Nevada. The words "JUST ONE MORE" in bold red text are in the in the middle of the Nevada sign as well as an illustration of a foamy glass of beer. Under this is the word "Lounge" in white script open cabinet letters. Surrounding the outside of this sign is a line of incandescent light bulbs that chase. Under this sign is a fairly large backlit message board.
Sign - type of display: Neon, backlit, incandescent
Sign - media: Steel and Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing
Notes: incandescent light bulbs
Sign environment: This bar sits very close to Cashman Field and is just north of the Cultural Corridor. It is down the street from the Las Vegas Library, the Las Vegas Natural History Museum, and the Neon Museum. It is also just down the road from Fremont Street.
Sign - thematic influences: Since the bar is called "Stateside Lounge," featuring the state of Nevada emphasizes the theme of the bar. Also, the illustration of the beer and the "Just One More" on the sign articulate that the property is a bar.
Sign - artistic significance: This sign is fairly minimal, but has a few striking details that make it unique compared to other bars throughout the city. Featuring the shape of the state of Nevada lets people know that this sign is a nod to the bar's home state. Also, the "Just One More" text in the center of the Nevada shape as well as the illustration of the beer make the property seem very welcoming and like somewhere you wound wants to spend time at.
Survey - research locations: Assessor's website
Survey - research notes: There is no specific date of any redesign; however, in earlier photographs the sign was originally blue with a red pole instead of being red with a black pole.
Survey - other remarks: https://www.reviewjournal.com/sports/sports-columns/ron- kantowski/51s-fans- dont-feel- likealiens-at- stateside-lounge/ https://www.yelp.com/biz/stateside-lounge- las-vegas
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-10
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Paint; Chasing; Roadside; Pole sign

Mixed Content

Negative of Ford's Finance sign, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 16

Archival Component

Negative of Gallenkamp's Shoes sign, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 16

Archival Component

Negative of Gateway Motel sign, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 16

Archival Component