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Photographs of Imperial Palace signs, Las Vegas (Nev.), 2002
Nighttime views of the Imperial Palace Hotel and Casino signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3535 S Las Vegas Blvd
Sign owner: Ralph Engelstad
Sign details: Shadowing Oshea's, the Imperial palace looms high above the street. The tower for the hotel is located just east of the strip, but one of the main entrances is the unique porte-cochere and facade on the east side of the strip. The main tower resides east, seen behind the Harrah's Carnival Court. Signage includes Giant channel letters on the tower, five cabinets of the Imperial Palace logo initials placed along the towers, internally lit sculpted cabinets on the front tower, as well as the an LED screen, and a vastly lit porte- cochere, along with cabinets.
Sign condition: Structure 4 Surface 3 Lighting 4 The structure of the Imperial Palace's main tower signs seem to be intact, while the front towers signage and porte cochere are in great repair. The surfaces of the main tower are rather dull and pale during the day, but the light color aids in the luminescence at night. The lighting is in excellent repair.
Sign form: Fascia; Porte-cochère
Sign-specific description: The structure is themed after an Asian palace, complete with multi tiered swooping tiled Asian style roof lines, and wooden square beams placed to be representative of rice paper doors and windows, and symbols of dragons. Between two gaping square entrances of the front tower, sliding doors almost cower below a giant color LED message center, flanked by two back-lit , color, flex-front, two-dimensional dragons. The dragons stand upright pawing at each side of the central cabinet. The entire array sits on the lowest swooping Asian design roof level in blue tiles. As the building rises upwards, the center section repeats in multi tiered, blue roof lines, finally crowning with a fourth one, peaked at the top. The bottoms of each ones of these rooflines is bordered on the bottom with blue tubes of neon. The two main drives into to covered porte cochere, head east then turn inward, forming a squared U shape. Obviously one door is for entrance and one an exit. The ceiling is comprised of polished aluminum square panels, each one with four large, spherical, incandescent bulbs. The effect is an engaging field of animated bulbs, interrupted only by the presence of five large circular cabinets, which hang facing the floor. One hangs just into the entrance and exit, and one in the center of the north/south connecting sections of the two flanking tunnels, and two more set in the corners. The two just into the mouth, and in the corner of the tunnels, are polished aluminum themselves, with internally lit plastic fronts. These fronts are blue and white, pained graphically with an Asian geometric design, which fills the entire surface. The one cabinet is treated in the same exterior finish, but the design is created out of blue neon. Above the doors to the casino, in this cove, polished channel letters with blue plastic fronts, and borders created with narrow channels, are lined with incandescent bulbs. The tower set back into the property is adorned by a set of two story tall, white channel letters, facing west just below a long blue tiled roof, spell "Imperial Palace" and are filled with blue neon. Letters can be seen on the East face of the tower as well. On the same level of the southern end of the tower, a square, blue, channel edged cabinet, holds the channel letter initials "I" and "P." Another cabinet faces north on the north side of the tower. The channels and initials are lined with blue neon. The same arrangement can be found on the east side of the tower as well. The I and P can also be seen on the north and south end of the tower, but without the border. All of the rooflines on the tower are lined with blue neon as well. Both towers are ambiently lit with blue spotlights, casting a blue hue all over the property. At the very top of the front tower, a spike rises into the air, and is adorned with rings of blue neon.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics
Sign animation: Oscillating
Notes: The incandescent bulbs covering the ceiling of the porte cochere, oscillate vibrantly, creating a shimmering cave of light.
Sign environment: The Imperial Palace is placed in an unusual position, with the front tower pushed right up to the street, with cars and taxis zipping in and out of the large square entrances. Just to the north is the Harrah's Carnival Court, which pushes right up to the edge of the north face of the front tower. Just to the south O Shea's sits in the great blue shadow of the Imperial palace.
Sign - date of installation: The hotel opened as the Imperial Palace in 1979. The front tower was built in 1981. The hotel was finished in three phases 1981, 1982, and 1987-1989.
Sign - thematic influences: The Imperial Palace is themed after an Asian palace, signifying the theme through several structural elements seen on the exterior. The stylized roofline, and actual shape of the roof are the representative of the classic eastern palace design seen throughout most Asian cultures in their history. The text on the main towers is stylized and representative of western text written to resemble the graceful brush stroke of Asian characters. Another obvious aspect is the backlit Asian dragons on either side of the giant LED screen on the front of the tower containing the porte-cochere. The Imperial Palace is a themed hotel, revolving around a culture, like that seen in Paris or the Bellagio. The significance of the signage relies in its Porte cochere. Related to the Riviera's parking garage due to the fact that it is located inside of one of the buildings, hidden away from plain sight. The stunning array of incandescent bulbs, lining the ceiling, and reflecting off of the high use of reflective panels. The use of the reflective metals is evidence of the leftover trend massive trend used in the 1970's due to an energy shortage. It itself, is a one of a kind porte-cochere and, is one of the most vibrant still in existence.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Graphics
Mixed Content
Elko General Merchandise wall mounted sign, Elko, Nevada
View of the wall mounted signs for Elko General Merchandise at night with lit neon and during the day wiht unlit neon. The business has been open since 1936 at the same location.
416 Idaho St, Elko, NV 89801
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Slide of neon signs at night on Las Vegas Boulevard, circa 1980s
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The Golden Steer sign looking west, Las Vegas, Nevada: digital photograph
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The Golden Steer sign looking west, Las Vegas, Nevada: digital photograph
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The Golden Steer sign looking west, Las Vegas, Nevada: digital photograph
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The Golden Steer sign looking west, Las Vegas, Nevada: digital photograph
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Tally Ho! Motor Lodge sign, Reno, Nevada: photographic print
The sign for the Tally Ho! Motor Lodge with lit neon.
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Photographs of Monte Carlo signs, Las Vegas (Nev.), 2002
Site name: Monte Carlo Resort and Casino (Las Vegas, Nev.)
Site address: 3770 S Las Vegas Blvd
Sign owner: Mandalay Resort Group (50%), MGM Mirage (50%)-Mandalay manages the property
Sign details: The Monte Carlo is located on the west side of the strip just past the New York New York. The signage on the front of the Monte Carlo is limited, with the dominant honors going to the architectural aspects instead. The front facade is made to represent the classical architecture actually found in Monte Carlo. Giant patina fountains are flanked by sweeping staircases, where giant recessed arches and niches hold an abundant array of diversely positioned statuary.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: Through the main arch behind the fountain, located on the south east corner, an entrance is guarded from above by black channel letters spelling "Monte Carlo" and filled with incandescent bulbs. This entrance faces southeast. The architecture continues with relief entablature upon fluted columns supporting Corinthian caps, and more statuary. Light posts adorn the sweeping walk in front of the property. Throughout the architecture you can see pools and fountains contained between arches and recessed into other area. Another entrance in the same fashion as the southeast entrance sits facing northeast. Another set of channel letters is set above these doors as well. Just north of the last entrance is the pylon for the Monte Carlo. The pylon fits into the category commonly seen at resorts such as The Mirage, or Luxor. Essentially a giant rectangle in its general silhouette, a multi leveled collection of signs are designated into geometrical planes by the use of classical architectural elements. The sign is at the north end of the Monte Carlo property and faces north/south, and is double sided. The bottom half of the structure is occupied by a tall arch, creating a pedestrian element, allowing passage through the sign. The two legs that flank the arch are created utilizing a pair of double columns supporting a series of crowned ledges supporting yet another architectural element of a pilaster. The resultant effect is two rather massive collections of elements creating the outer legs of columns, combined with pilasters, for the recessed borders of the impressive arch. Above the arch the cabinet rises up divided into two planes, one on top of the other, each holding a message cabinet with a pair of the square post as seen on the structure just below. It creates another pilaster from the front with rows of stacked columns on the structures width. The two arrangements are identical in structure and facade. The difference lies in the different types of display each on holds. The top is a back lit color advertisement currently for magician Lance Burton, while the bottom is an LED matrix screen . The top is an entablature crowned with sweeping overhangs, and containing the text Monte Carlo in black channel letters and filled with incandescent bulbs. The signage on the towers of the hotel are the repeated Monte Carlo logos in giant black channel letters, and filled with incandescent bulbs. On each face of each one of the wings Monte Carlo is spelled in it's trademark text, in black channel letters and filled with incandescent bulbs.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscilllating
Notes: The incandescent bulbs inside the channel letters oscillate, at the entrances on the building as well.
Sign environment: The environment the Monte Carlo creates with its various forms of advertisement abruptly changes in aesthetic contrast to its southern companion and precursor to the northbound traveler. One minute the pedestrian is listening to the nasal audio streaming from the ESPN Zone loudspeakers, to the delicately ornate facade of the Monte Carlo's fountains and highly detailed statuary. Once you cross the drive it is not hard to be attracted the by classical architecture which serves its purpose of bringing in the patron with the limited space utilized for pedestrian passage across the front. I say limited, even though it is one of the more ornate and expansive ones, that is in comparison to its related properties of the Mirage and the Bellagio. The use of architecture makes the utmost use of this great strength of aesthetic by making it interactive for the pedestrian by allowing them to pass up close to the elements while entering the building or traversing the facade. The two giant wings on either end of the property act as arms to pull in people using swooping steps and large fountains. The signage is integrated into this environment, blending in nicely, in similar fashion as the previously mentioned examples. The oscillating incandescent bulbs can be found inside the channel letters, which is the most common animation seen in this type of signage in the other properties as well.
Sign - date of installation: 1995
Sign - thematic influences: The Monte Carlo theme is that of an understated European elegance.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Incandescent; Backlit; Steel; Plastic
Mixed Content
Jet Coin Laundry wall mounted sign, Elko, Nevada
The wall mounted sign for Jet Coin Laundry in Elko during the day with unlit neon.
332 6th St, Elko, NV 89801
Jet Coin Laundry
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