As we go about our days, running errands and getting things for our households, we often don’t think too much of the story behind the commercial real estate and retail stores we frequent. Only when those stores aren’t there and the neighborhood demographic changes do we embrace the nostalgia that goes into the story of the neighborhoods where we live and shop. Hank Gordon is the man behind those memories of those shopping centers we frequent not only in the Las Vegas Valley, but in Washington, Oregon, Montana, California and Alaska as well. Gordon was raised in Los Angeles and graduated from USC in 1956, when he went to work for a home builder in the San Fernando Valley selling his houses to make some extra weekend money. It was during this time he fell in love with real estate and had to break the news to his parents that he no longer was going to be a doctor. Feeling the urge of leadership he told his mentor that he didn’t want to sell houses-he wanted to develop homes instead. Shortly after that he bought a subdivision of lots in Van Nuys and started building 7-11 and Goodyear stores in the early 1960s. In this interview, Gordon talks about building his first shopping center in 1967 and moving to the Pacific Northwest. He moved to Las Vegas in 1988, when he bought 23 new national retailers to the Valley. He was responsible for bring Home Depot in 1999 and Costco and Best Buy to some of Las Vegas’s longest-standing shopping centers; Best of the Boulevard on Maryland Parkway and Best of the West on Rainbow Boulevard. He speaks of the changes to the market after the Great Recession, how retailers are having a hard time keeping afloat because of online shopping, and his days on the planning commission for the City of Las Vegas during the 1990s, when Jan Jones was mayor. It is without a doubt that Hank Gordon is one of the best in the business and there isn’t a lot of competition at the top.
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On the corner of 7th street and Clark, and beside the tennis courts of Las Vegas Academy, stands the law office of attorney Eva Garcia Mendoza. Eva has worked in her office since 1982, and in this time she has helped the Las Vegas community work through civil and immigration cases besides aiding in a myriad of other ways. Eva Garcia Mendoza was born in 1950, in the town of McAllen, TX-an environment that perpetuated hatred of Mexican Americans. Eva recalls the racism she endured; for instance, being spanked if she spoke Spanish in school, and her family facing job discrimination because of her skin color or her last name. Being an ethnic and financial minority was difficult, and Eva remembers nights as a child when she would cry herself to sleep. Eva showed resilience in the face of adversity as she states, “you rise to the level of your teachers’ expectations.” With the encouragement of her band professor, Dr. L.M Snavely, she began higher education at Pan American College. She moved to Las Vegas in 1971 and began to work before being accepted at UNLV to study Spanish literature. She graduated in the class of 1973. In 1975, Eva applied to become a court interpreter, a decision that would drastically change the trajectory of her career. She earned the coveted position and began to work beside Judge John Mendoza who was the first Latino elected to public office in the state of Nevada. Several years later John and Eva would wed. Judge Mendoza passed away in 2011. Eva talks about how extraordinary his legacy is-from his professional achievements to a story about his v football days and the 1944 Dream Team, this true story even piqued the interest of Hollywood writers. Through her work, Eva began to notice how she was more than qualified to become a lawyer herself, so she applied and gained a full ride scholarship to the Law School of San Diego University. Eva describes the struggles of attending school in San Diego while her spouse and children were home in Las Vegas. Despite the financial difficulties, being one of few minority students, and becoming pregnant her second year, Eva was able to finish her remaining university credits by returning to Las Vegas and working with Judge Mendoza. Together, they started the Latin Bar Association. Eva began her own practice in 1981 and would later partner with Luther Snavely, who was the son of her band teacher that helped her to attend college so many years back. Today, Eva has a new partner at her office and hired her son to work as a secretary. Eva also tells of the office’s mysterious history, of which includes a ghostly figure many clients claimed to have seen in the reception room. Eva recounts many of her professional achievements, such as petitioning to start the American Immigration Lawyers Association, Nevada Chapter, representing celebrities, winning the unwinnable cases such as against the Nevada Test Site. Eva talks about current events, such as today’s immigration laws, the discriminatory practices of revoking birth certificates from those born in Brownsville, TX., and about the importance of the #MeToo movement. Eva and her family have a great fondness for Las Vegas. The support for the Latinx community in Las Vegas greatly contrasts that which she experienced as a child in southern Texas. She describes wanting to take her children and grandchildren to visit her old home in McAllen, TX where her family grew up on the “wrong side of the tracks.”
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Ashley Hall was born April 3, 1943 in Caliente, Nevada. After high school, he worked for the Union Pacific Railroad at the Nevada Test Site as a cashier and as a signalman. He later attended Brigham Young University and the University of Nevada, Reno. After college, Hall served the City of Las Vegas in significant ways. Notably, as City Manager he was instrumental in the initial development of Summerlin, Nevada. Though he has retired from local politics, he remains active as the President of the Old Spanish Trail Association and as the U.S. Army Reserve Ambassador.
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Count Guido Roberto Deiro, born in Reno, Nevada, in 1938, has had several fascinating careers. The son of vaudeville performer and recording star Count Guido Pietro Deiro, who was the first major piano-accordionist to become popular in the United States, and his teenage wife Yvonne Teresa LeBaron De Forrest, Deiro grew up in and around Las Vegas and Southern California after his parents' 1941 divorce. After attending 13 grammar schools and five high schools, Deiro graduated from Las Vegas High School in 1955. During his youth, thanks to his stepfather Samuel "Baby Shoes" Prezant, Deiro had an early introduction to the Las Vegas gambling scene. Following a brief stint in the U.S. Army, Deiro worked a series of jobs, including parking cars, selling shoes, and driving an ambulance. He transitioned from working as a fitness instructor to being a lifeguard at the El Rancho Vegas hotel, all the while becoming interested in aviation. Deiro entered the gaming industry at the age of 19 and a half, when he began working as a dealer, having been taught by his stepfather. Breaking in at the Nevada Club, Deiro, who became known as "Bobby Blue Eyes," later worked at the New Frontier, Sands, El Cortez, and Holiday casinos. He provides a great deal of detail about the social world of Las Vegas casinos in the 1950s through the 1970s, with insight into many major personalities. While working in gaming, Deiro continued to pursue a career in aviation, acquiring in the early 1960s a commercial pilot license, instrument rating and instructor's certificate. He began working as a flight instructor and charter pilot at Thunderbird Field, now known as North Las Vegas Air Terminal. Deiro flew around the United States promoting Las Vegas and the airfield. After Howard Hughes purchased the airfield in 1967, Deiro stayed, ultimately becoming Director of Aviation Facilities for the Hughes Tool Company. Following his marriage to Joan Marlene Calhoun, Deiro moved to California, where he became Vice President and Director of Administration for Air California and Golden West Airlines, before serving with other companies owned by C. Arnholdt Smith. In 1971, Deiro returned to Las Vegas. Deiro then met artist Michael Heizer, who enlisted Deiro's help in scouting and securing locations for his Earth art installations. This led to Deiro's long involvement with that genre. In addition to these careers, Deiro was also influential in many key developments in Las Vegas, including the construction of the Las Vegas Motor Speedway and, with his wife Joan, several philanthropic endeavors. In this interview, Deiro shares his perspectives on his times and his impact on Las Vegas.
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Flo Mlynarczyk began life in Fort Morgan, Colorado. Her parents divorced and she moved with her mother first to Loveland and eventually to Los Angeles. Her mother started the first Red Cross in Bell Gardens, oversaw the building of their home, and raised money for various charities. Flo remembers when the Japanese were rounded up and interred during WWII. She was in grade school and recalls that one day they all just disappeared. Upon graduation from high school in 1943, Flo moved to Kodiak, Alaska, to live with friends. She recalls total blackouts on the streets of Kodiak due to the war, the Short Snorter Club, and her return to California after a bout of pneumonia. Back in Bell Gardens, Flo worked for a department store, married and divorced in 1945, gave birth to her son Michael in 1946, and ended up in Tonopah, Nevada, with a sister who ran a cafe there. After a second marriage ended, Flo moved to Las Vegas and began working at Phelps Pump and Equipment as a bookkeeper.
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As a young woman, Phyllis Silvestri made the adventurous decision to move to the United States. She was bom in Canada and lived there until her early 20s. Over the next few years, Phyllis and her friend Mona logged many miles, worked and visited several states. By 1953, Phyllis had met and married Vincent Silvestri, who worked at Bingo Palace, now the Sahara Hotel and Casino. Soon they had their first child and had bought a home on Santa Rosa. A few years later they were building a new home in the John S. Park area. She proudly recalls her husband's attention to details such as including lots of built-in features and a bomb shelter that represents the era. Phyllis talks fondly of the neighborhood, but also recalls her children not being allowed to play with some of the neighborhood children because they were of Italian ancestry.
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Interview with Jean Tobman and two of her daughters, Marilyn (Tobman) Moran and Janie (Tobman) Moore by Claytee White, November 5, 2013. In this interview, Jean Tobman recalls coming to Las Vegas with her husband and two young children in the 1950s, and the life they established in the Pinto area of the Westside. Her husband, Herb, owned City Furniture and a cab company near downtown. Marilyn and Janie discuss their youth and the enjoyable time they had growing up in Las Vegas. Marilyn talks about how the city has grown and her time on the planning commission. Janie also discusses the growth of Las Vegas and her nostalgia for old Las Vegas.
In 1953, Jean and Herb Tobman moved from New Jersey to Las Vegas. The Tombans settled in the Pinto Palamino. Upon moving, Jean initially assisted her mother at her rooming house, and Herb worked with Jean's father at City Furniture. Herb bought his first cab soon thereafter, and grew one vehicle into Western Cab Company, which is still family-run. After a large fire closed City Furniture, Herb worked as the general manager at Moulin Rouge, jumpstarting his career in the gaming industry. Marilyn, Janie and Helen are the children of Jean and Herb and all still live in Las Vegas. The girls grew up keeping horses, as did many other neighbors in the Pinto area. Marilyn married John Moran, the sheriff's son, who served as a police officer himself. She sat on the planning commission for a decade, during the city's growth spurt. Janie spent a semester at Arizona State University before returning to Las Vegas to work at Stardust Hotel, a property co-owned by her father, who also served as the its president.
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Oral history interview with Norma Norman conducted by Dorthy Richardson-Martin on November 30, 2004 for the Public School Principalship Oral History Project. In this interview, Norman reflects upon her experience as an elementary school administrator in California’s Hayward Unified School District. She discusses her experience as a female African American teacher in the 1960s and 1970s, and how those experiences shaped her approach to school administration. She also discusses school district programs and policies, and how such programs impact different populations of students.
Archival Collection
