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In this interview, Burton Cohen discusses his involvement in the Las Vegas casino industry, including booking entertainment for various hotels.

Burton Cohen's long casino executive career began in the mid-1960s when he accepted a proposition to become involved with the transformation of the Frontier Hotel. He left his south Florida roots and law practice to become a co-owner/general manager of the Frontier Hotel. Thus, began his highly regarded Las Vegas presence. For nearly four decades he served in the management of some of the Strip's most famous casinos: Flamingo, Dunes, Circus Circus, Caesar Palace, Thunderbird and the Desert Inn, which remains his favorite. In this interview, Burt reflects on the positions he held, the celebrities he hired and befriended, and offers a unique look at the behind the scenes marketing and entertainment strategies that he helmed. He shares stories of becoming entrenched in casino operations, his reflections of union experiences, and even anecdotes about moving his mother to Las Vegas.

Toni Clark (born Lena Gaglionese) spent her youth in Seattle, Washington where she was born on April 4, 1915 to Angelene and Salvatore Gaglionese. Her father and mother moved to the Seattle area when they immigrated to the United States from Naples, Italy years earlier. Salvatore worked as a street cleaner for the city of Seattle and Angelene cared for the house and family until her early death. Toni grew up with three siblings, her father and step-mother, and an uncle and cousins next door. After attending Seattle’s Franklin High School for three years, she left. “I just didn’t like school so I quit,” she said, and spent the next couple of years at home. From these simple origins, Toni became “the first lady of Las Vegas” as some admirers called her, referring to the role she played in the transformation of Las Vegas from a frontier town into a glamorous resort town during the 1950s and 1960s. In 1941, before the Second World War began, Toni traveled to San Diego to visit friends and decided to stay. After a year of caring for a young boy, she moved into the Barbara Worth Hotel which was owned by Wilbur Clark. Clark’s father ran the hotel and suggested that Toni apply for a job at his son’s new bar and restaurant, the Monte Carlo. She had not met Wilbur Clark at the time and her shyness dissuaded her from making the move. Nevertheless, she did apply and went to work as the hostess of the Monte Carlo in downtown San Diego. Wilbur and Toni’s courtship began slowly. He gave her the name Toni, saying she “looked more like a Toni than a Lena,” and she kept it. In 1944, around the time Wilbur Clark relocated to Las Vegas where he had purchased the El Rancho Hotel, the couple married in Reno, Nevada and permanently made Las Vegas their home. Clark’s involvement in Las Vegas clubs and gambling expanded with the Monte Carlo downtown and the Player’s Club on the strip. But his dream to create a luxury resort hotel came to fruition when the Desert Inn opened in 1950. The fifth major property on the strip, the Desert Inn had several features that distinguished it from other places. The Skyroom offered a private club atmosphere for talking, music, and dancing. The Monte Carlo Room served French cuisine. The Doll House provided round-the-clock childcare for children of hotel guests. The Painted Desert Room, the property’s showroom, featured top performers and the Donn Arden Dancers. All these features combined to create a resort that offered guests an exquisite setting for a gambling vacation. Toni Clark had a special place at the heart of the Desert Inn’s social life. She brought a gracious and elegant charm to social events associated with the property. Although she said she was never involved in the business of the hotel-casino, she played a unique role setting a new tone for the enterprise. She entertained guests and dignitaries at the hotel as well as her home; organized fashion shows featuring the top designers of the time for the wives of high-rollers; and created celebrations of special events, notably her husband’s late December birthday, with annual parties. When Wilbur Clark died in 1965, Toni Clark remained active in the city’s social life. She did not disappear as others had, but continued to plan and attend social functions. As part of her service to the community, she took particular pleasure in her work with the Variety Club. She continued to reside in Las Vegas until her death in 2006.