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Photographs of Venetian sign, Las Vegas (Nev.), 2002
Site name: Venetian (Las Vegas, Nev.)
Site address: 3355 S Las Vegas Blvd
Sign owner: Las Vegas Sands, Inc., Sheldon Adelson
Sign details: The Venetian utilizes very little signage at all ad relies heavily on the architecture and themed environment which it creates for its advertisements.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon
Sign-specific description: The signage for the Venetian Hotel and Casino is limited to an architecturally integrated sign on the north end of the property, The structure is essentially a giant arch which supports two levels which hold the signage. The arch which rises out of the roof of a building has six columns on its western most exposed edge, at the base. Each section of the pylon, is flanked by sets of four columns. The top sections legs prove to be shorter, being that they are supports for crown of smaller arches. Each flanking arcade is capped with a pointing spire. The top cabinet is an internally lot log for the Venetian.
Sign - type of display: Backlit; Ambient
Sign - media: Steel; Plastic; Masonry
Sign environment: The Venetian is quite successful in creating an environment since the entire facade creates wrapping arms of architecture, ambiently lit. The ornate quatrefoils, details columns and capitals form walls of joined elements and design rotations, that turn endlessly upon one another. The giant towers perching statuary high above the pedestrians head leave those who wander near the Venetian constantly looking up. Whether in the day or night hours, the Venetians plaza creates a environment which is pedestrian friendly.
Sign designer: The Stubbins Association
Sign - date of installation: 1998
Sign - thematic influences: The theme surrounding the Venetian is suggested strongly in the name of the property as well. The architecture is modeled after that seen in the city of Venice, Italy, and stays true to the form regardless of the configuration of the collection. It falls into the category of property which is themed after a city, particularly that of European origin. Such other examples include the Paris and the Bellagio.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Backlit; Steel; Plastic; Masonry
Mixed Content
UNLV Libraries Collection of Las Vegas Sands Corporation Reports and Press Materials
UNLV Libraries Collection of Las Vegas Sands Corporation Reports and Press Materials includes financial reports, press releases, and press kits for Las Vegas Sands Corporation dating from 1995-2008.
Archival Collection
Sands Hotel & Casino (Las Vegas, Nev)
The Sands Hotel opened in Las Vegas, Nevada in December 1952. A controversial group of investors fronted by Texas gambler and oilman Jake Freedman and New York nightclub boss Jack Entratter built what was considered at the time one of the world’s most lavish hotels and a showcase Las Vegas resort. Freedman purchased the property itself for $15,000 and spent $600,000 on the construction. The Sands was designed by Googie California architect Wayne McAllister.
Corporate Body
Transcript of interview with Norma Morrow Zuckerman by Barbara Tabach, April 18, 2016 & March 13, 2017
Norma Morrow Zuckerman is the driving force behind the Jewish Repertory Theatre of Nevada [JRTN], an organization she co-founded with Charlene Sher in 2010. The endeavor coincided with Norma’s pursuit of an MFA at UNLV a couple of years prior. With the commitment to her studies and to bring professional Jewish theatrical performances to Las Vegas, her energetic personality intensified. In 2007, she performed in The Diary of Anne Frank and noted the audience was supporting Jewish Family Services Agency. Norma could sense the community’s eagerness for professional theatre and she was just the one to deliver it. Over the following years, JRTN produced an array of Jewish-themed and acted plays. Since then she tries to bring The Diary of Anne Frank to the stage annually and finds partners to bring 1400 eighth graders to the performance. By 2012, her commute between Los Angeles, where she is a garment designer/manufacturer with her husband Eugene, and Las Vegas had become routine and her passion for professional theatre in Las Vegas increased. This was the year that The Smith Center for Performing Arts opened. The first theatrical production was Golda’s Balcony, a one-woman drama starring Tovah Feldshuh. It was the spectacular co-promotion by Norma’s JRTN and the Smith Center. Norma was smitten with the theatre from a young age and studied with some of the best acting coaches—Milton Kastelas, Stella Adler, Wynn Handman. In this oral history she recalls the people who have helped her, the performances that have charmed audiences and the value of live theatre.
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