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Photographs of Holiday Motel, Las Vegas (Nev.), March 1, 2017

Date
2017-03-01
2017-08-25
Description
The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign

Mixed Content

Negative of Zion's Co-operative Mercantile Institution (ZCMI) Center Mall sign, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 16

Archival Component

Photograph of Electric Service Company sign shop with five employees, 1915 April 09

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07

Archival Component

Photograph of Keeley's "Best By Test" Ice Cream Candies Restaurant Fountain neon sign, undated

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07

Archival Component

Photograph of Associated Gasoline More Miles to the Gallon neon sign, undated

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07

Archival Component

Photograph of 7UP Fresh Up! You Like It, It Likes You neon sign, undated

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 07

Archival Component

Photographs of The Mint neon sign construction, installation, and completed product, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 08

Archival Component

Photographs of Aladdin neon sign construction, installation, and completed product, undated

Level of Description
File
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 08

Archival Component

Photograph of Cut Rate Flinco Meteor Gas neon signs, undated

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 08

Archival Component

Photograph of V.O. Young, Inc. Printing and Lithographing neon sign, undated

Level of Description
Item
Archival Collection
Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: Box 08

Archival Component