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An image of the neon sign for the Centre Motel, formerly the Knapp Motel. The sign has a cowboy pointing to a set of red and blue words that read: "That-A-Way, Centre Motel."

An image of the neon sign for the Mid-Town Motel in Elko at night. The illuminated neon sign reads: "Mid-Town Motel, Queen Beds, Color TV, Vacancy."

An image of the Star-Lite Motel in Elko at night. The illuminated neon sign reads: "Star-lite Motel, Vacancy, Queen Beds, Phone, Color TV, HBO, Mobile Travel Guide."

An image of the Manor Motor Lodge in Elko. The sign advertising the motel reads: "Manor Motor Lodge, Family Units, Queen Beds, Phones, Indv A.C., Pool." The Thunderbird Motel sign is visible in the background.

A time-lapse color image of the Reno Arch. Headlights from automobiles streak across the road underneath the neon sign that reads: "Reno; The Biggest Little City In The World." Site Name: Reno Arch (Reno, Nev.)

A color image of the exterior of Club Cal Neva on N. Virginia Street in Reno. Illuminated neon signs that advertise the business' name are mounted on the outside of the building. Site Name: Club Cal Neva (Reno, Nev.)

A color image of the neon sign for the Merry Wink Motel, located on South Virginia Street in Reno. The sign depicts a the head of a winking man in a top hat. Site Name: Merry Wink Motel (Reno, Nev.)