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An image of the neon sign for the Palm Saloon, located on Railroad Street in Elko. The sign is decorated with a palm tree and the words "The Palm," and it can be found above the entrance door of the saloon. Advertisements visible in the window include Coors, Silver Bullet, and poker slots.

An image of the neon sign for the Palm Saloon, located on Railroad Street in Elko. The sign is decorated with a palm tree and the words "The Palm," and it can be found above the entrance door of the saloon.

An image of the Commercial Hotel, located at the corner of Idaho Street and 4th Street in Elko. Neon signs on top of the building advertise the Hotel and performances by The Brydells. A large white polar bear statue with the words "White King" is located above the entrance.

An image of the Commercial Hotel, located at the corner of Idaho Street and 4th Street in Elko, at night. Neon signs on top of the building advertise the Hotel and performances by The Brydells.

A black and white image of downtown Reno at night. The illuminated neon sign bridging the two sides of the street together reads: "Reno, The Biggest Little City In The World." Signs from various cafes and clubs are also visible.

A color image of the exterior of Harold's Club in Reno. Illuminated neon signs advertising the business' name can be seen on the building's rooftop and sides. Site Name: Harold's Club (Reno, Nev.)

A color image of Landrum's Cafe and its neon signs, located on South Virginia Street in Reno. Site Name: Landrum's Cafe (Reno, Nev.)