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Transcript of interview with Michael S. Mack by Claytee White, May 21, 2009
During this interview, Michael Mack visualizes his childhood memories of the later 1930s, when Las Vegas was a small, but steadily growing, desert town. As he says, "The desert was our backyard." The Strip hotels like the last Frontier and the Flamingo pop into the stories, but it was basically an innocent time. He attended John S. Park Elementary when classrooms were temporary buildings from the local Air Force base and the neighborhood was filled with children. He still maintains close friendships from that time. And he also recalls friends from the Westside neighborhood. Michael talks of scouting, riding horses, and watching Helldorado parades.
Michael Mack's first recollection of Las Vegas is as a two-year-old living in a duplex on Bonneville Ave. Though the family moved several times, they remained in or near the John S. Park neighborhood. Michael's father was a Polish immigrant who arrived in Boulder City, where he opened a shoe store, in 1932. The building of the Hoover Dam brought opportunities and his father Louis expanded into the salvage business. In time Louis moved the family to Las Vegas, opened a retail clothing store, which eventually sold uniforms, and set up the first local bail bondman office. During this interview, Michael visualizes his childhood memories of the later 1930s, when Las Vegas was a small, but steadily growing, desert town. As he says, "The desert was our backyard." The Strip hotels like the last Frontier and the Flamingo pop into the stories, but it was basically an innocent time. He attended John S. Park Elementary when classrooms were temporary buildings from the local Air Force base and the neighborhood was filled with children. He still maintains close friendships from that time. And he also recalls friends from the Westside neighborhood. Michael talks of scouting, riding horses, and watching Helldorado parades. Though the Macks were a Jewish family, Michael's mother always brought the Christmas tree to school. It was a period when people memorized each other's 3-digit phone numbers, went to movies for 14 cents, and there was a ranch for people to stay while getting divorced. Halloween Trick-or-treaters in the John S. Park neighborhood might get a tasty cupcake or a shiny dime. Michael has a plethora of stories about innocent mischief and the unique experiences of a boy growing up in Las Vegas.
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Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, December 21, 1979
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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, April 12, 1977
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Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, March 22, 1999
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Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, September 11, 1984
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Robert Kim oral history interview: transcript
Oral history interview with Robert Kim conducted by Kristel Peralta, Cecilia Winchell, Ayrton Yamaguchi, and Vanessa Concepcion on March 05, 2021 for the Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. In this interview, Kim describes his career in law. He talks about his Korean roots, the model minority myth, and experiencing racial discrimination. Lastly, Kim discusses the Las Vegas Asian American and Pacific Islander (AAPI) community, his involvement with the Asian Bar Association of Las Vegas, and the importance of electing Asian Americans into political positions.
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