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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date
2017-04-04
2017-09-01
Description
The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

Architectural drawing of the Flamingo Hilton tower addition (Las Vegas), future development plot plan, November 4, 1975

Date
1975-11-04
Description

Architectural plans for the addition of a tower to the Flamingo in 1976. Printed on parchment. Socoloske, Zelner and Associates, structural engineers; Harold L. Epstein and Associates, structural engineers; Bennett/Tepper, mechanical engineers; J. L. Cusick and Associates, electrical engineers.
Site Name: Flamingo Hotel and Casino
Address: 3555 Las Vegas Boulevard South

Image

Architectural drawing of the Flamingo Hilton tower addition (Las Vegas), first floor plan, July 27, 1976

Date
1976-07-27
Description

Architectural plans for the addition of a tower to the Flamingo in 1976. Printed on parchment. Socoloske, Zelner and Associates, structural engineers; Harold L. Epstein and Associates, structural engineers; Bennett/Tepper, mechanical engineers; J. L. Cusick and Associates, electrical engineers.
Site Name: Flamingo Hotel and Casino
Address: 3555 Las Vegas Boulevard South

Image

Architectural drawing of the Flamingo Hilton tower addition (Las Vegas), partial plan, first floor, July 7, 1976

Date
1976-07-27
Description

Architectural plans for the addition of a tower to the Flamingo in 1976 Printed on parchment. Socoloske, Zelner and Associates, structural engineers; Harold L. Epstein and Associates, structural engineers; Bennett/Tepper, mechanical engineers; J. L. Cusick and Associates, electrical engineers.
Site Name: Flamingo Hotel and Casino
Address: 3555 Las Vegas Boulevard South

Image

Architectural drawing of the Flamingo Hilton tower addition (Las Vegas), second floor plan, July 27, 1976

Date
1976-07-27
Description

Architectural plans for the addition of a tower to the Flamingo in 1976. Printed on parchment. Socoloske, Zelner and Associates, structural engineers; Harold L. Epstein and Associates, structural engineers; Bennett/Tepper, mechanical engineers; J. L. Cusick and Associates, electrical engineers.
Site Name: Flamingo Hotel and Casino
Address: 3555 Las Vegas Boulevard South

Image

Architectural drawing of the Flamingo Hilton's (Las Vegas) tower, partial second floor plan, July 27, 1976

Date
1976-07-27
Description

Architectural plans for the addition of a tower to the Flamingo in 1976. Printed on parchment. Socoloske, Zelner and Associates, structural engineers; Harold L. Epstein and Associates, structural engineers; Bennett/Tepper, mechanical engineers; J. L. Cusick and Associates, electrical engineers.
Site Name: Flamingo Hotel and Casino
Address: 3555 Las Vegas Boulevard South

Image

exterior - sign in the window above the Drink and Drag nightclub sign: digital image, 2013 September 12

Level of Description
Item
Archival Collection
Dennis McBride Photograph Collection
To request this item in person:
Collection Number: PH-00263
Collection Name: Dennis McBride Photograph Collection
Box/Folder: Digital File 00

Archival Component

exterior - sign in the window above the Drink and Drag nightclub sign: digital image, 2013 October 02

Level of Description
Item
Archival Collection
Dennis McBride Photograph Collection
To request this item in person:
Collection Number: PH-00263
Collection Name: Dennis McBride Photograph Collection
Box/Folder: Digital File 00

Archival Component

Photographs of Holiday House Motel sign, Las Vegas (Nev.), March 1, 2017

Date
2017-03-01
2017-08-30
Description
The Holiday House motel sign with a "For Sale" sign sits at 2211 South Las Vegas Boulevard. Formerly the Bagdad Inn, the property has been in operation since the early 50s. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2211 S Las Vegas Blvd
Sign details: The Holiday House Motel was originally the Bagdad Inn that opened up in the 1950's. The actual motel was possibly named after Bagdad California, a small ghost town in the San Bernardino county. This town was a former route 66 pit stop and later passed by with the new I-15 and I- 40 in the late 1970's. The motel changed its name in 1983 to Holiday House Motel. The motel currently has a for sale sign.
Sign condition: The sign is in a 4.5. There seems to not have much sun or wind damage to the sign. The color is still fresh.
Sign form: This is a two- pole squared structured sign.
Sign-specific description: The sign is a bright red squared basis. All aspects of the sign's advertisement are connected together in one large square. There is no separation within the structure; it just looks like one giant red canvas with words and would even suggest the sign is very minimal. At the bottom, right portion of the sign you will see a small reader board (currently the reader board has been covered with a for sale sign). Vertically on the left side is the word motel in white lettering. The holiday house font is in yellow incandescent lighting, and the font looks italicized. The no vacancy is in neon underneath the holiday house typography. Two white poles are what holds up the sign.
Sign - type of display: Neon, Incandescent and fluorescent lighting.
Sign - media: Steel and Plastic
Sign - non-neon treatments: Reader board
Sign animation: Flasher for the incandescent light bulbs in the letters
Sign environment: This location is on the north end of the Strip across the street from the Stratosphere and near the Holiday Motel and Fun City Motel.
Sign - date of installation: 1983
Sign - date of redesign/move: In 1950's the sign was Bagdad Inn and in 1983 the establishment later changed into the Holiday House Motel.
Sign - thematic influences: This sign could have inspiration from the post modernism idea of open space and minimal design to "advertise" to consumers. This sign is very representative of 1970's designs.
Sign - artistic significance: Every portion of the sign was thoughtfully placed to hit the consumer in a fast and efficient way.
Survey - research locations: Vintage Vegas http://vintagelasvegas.com/search/Holiday+House+Motel and Roadside Architecture http://www.roadarch.com/signs/nvvegas.html .
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-30
Sign keywords: Neon; Incandescent; Steel; Plastic; Flashing; Reader board; Pole sign; Fluorescent; Roof Sign

Mixed Content