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A color image of the Googie-style neon sign for the Keno Motel in Reno. Site Name: Keno Motel (Reno, Nev.)

A color image of the neon sign for the Uptown Motel, lit up at night. Site Name: Uptown Motel (Reno, Nev.)

The sign for Therapy sits at 518 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 518 Fremont St
Sign owner: Jared Weiss and Sig Rogich (Motion Corp)
Sign details: The building is from 1951, so within the restaurant there are exposed bricks and wood ceiling from the original building. Therapy restaurant opened in 2015 as a gastropub with Daniel Octiveas as the chef. Previous to turning into the Therapy restaurant this location held a Dollar Store.
Sign condition: 5, a newer sign still in very good condition
Sign form: Hanging sign and entrance sign
Sign-specific description: Pink lettering. The T is a solid print type font, then the rest of the letters are in cursive. There is a period at the end of the word Therapy. Each individual letter is in its own channeled block to contain the light for each letter. Also above their door there is a small black rectangular sign with the Therapy logo (same manufacturing style as the letters previously noted). There is a pink arrow starting from the farthest (from the entrance) top of the sign pointing towards the entrance. On this arrow there are sparking incandescent light bulbs.
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign animation: Flasher for Incandescent light bulbs on the arrow to show the entrance of the property.
Sign environment: This property is in between 6th and Las Vegas Blvd. on the North side of Fremont St. This district in the past few years has shaped into its own creative and artsy area.
Sign manufacturer: Vision Signs
Sign designer: Gerrit Blok and Rob McGuire
Sign - date of installation: 2015 when the restaurant opened
Sign - thematic influences: The sign above the door has the arrow which was a popular trend in 1950s signs with the car consumer era, but also helps with the pedestrian traffic on Fremont St.
Sign - artistic significance: The simple yet beautiful cursive font shows that there is simplicity and elegance. Also the arrow above the entrance could be a hint of subliminal messaging, as well as a great direction indicator. The channeled letters shows how to capture illumination compared to skeletal Neon.
Survey - research locations: Therapy website http://www.therapylv.com/ , Las Vegas Weekly Article https://lasvegasweekly.com/dining/reviews/2015/aug/12/therapy-downtown-restaurant-review-fremont-east/ , Acessor's office, discussion with owner and contact with Vision signs
Survey - research notes: Eater Las Vegas (2015 article) shows cool pictures of the building being renovated. https://vegas.eater.com/2015/6/25/8845981/las-vegas-restaurants-therapy#5
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-06
Sign keywords: Neon; Incandescent; Steel; Flashing; Hanging; Building-front design; Fascia; Cantilever construction