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Photograph of Martha Vickers and Manuel Rojas dining at the Flamingo Hotel, Las Vegas (Nev.), circa 1955

Date
1954 to 1956
Description
Martha Vickers, center, and Manuel Rojas, left, dining at the Flamingo Hotel in Las Vegas, Nevada. A chef stands far right and presents the couple with a platter full of food. Site Name: Flamingo Hotel and Casino (Las Vegas, Nev.) Street Address: 3555 South Las Vegas Boulevard

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Photographs of Caesars Palace signs, Las Vegas (Nev.), 2002

Date
2002
Description
Photos show Caesars signs during the day and the porte-cochere at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Caesars Palace (Las Vegas, Nev.)
Site address: 3200 S Las Vegas Blvd
Sign owner: Park Place Entertainment
Sign details: Caesars Palace is located between the Flamingo Rd. on the western side of Las Vegas Blvd Caesars has grown over the years since it's opening, but remains the true to its classic form. Signage for the resort is limited compared to some but consists of significant pieces of signage such as two large pylon signs, a rotating sign for Planet Hollywood, building signage consisting of logo text, as well as a porte-cochere. The property itself is an over abundance of classic design form after another, mixed among modern amenities like an Omnimax theatre. Caesars Palace is a permanent icon in Las Vegas Imagery and folklore.
Sign condition: Structure 4 Surface 4 Lighting 4
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The YESCO pylon is located at the northern side of the property and is constructed of black painted steel and centers around a base of four columns aligned in a row. The sign faces north/south. The four columns rise out of the ground about six feet in the air before a long horizontal, gold bordered, rounded end cabinet, that reads and points to free covered parking. The text is graphically applied and internally lit. The cabinet is lit from the backside with neon, creating a halo behind the sign. The columns continue upward until they are met with the triangular cabinet, pointing east, with the two faces, being occupied a color LED message center. The interior edge of the face of the sign is bordered with green neon. Above the visible top edge of the wedge shaped message boards, the Caesar's Palace logo if illuminated in red neon upon a rectangular section created out of two entablatures, stacked on top of each other. The top entablature reads "Caesars" in red letters and "Palace" in the second row The two are capped with pediment lined on the interior edge with gold neon and a back-lit Caesar's logo. The exterior of the cabinet is polished aluminum, with metal channel letters. The original pylon built much earlier, utilized six-column shafts capped with golden statuary, secured to a large concrete base. When facing the columns, facing north, or south, the majority of the view of the vertical pieces is taken up by the giant internally lit message center, with removable lettering. The outer edge is crafted the same as the face of the other pylon, but it is bordered in pink neon. The four center columns supports an entablature supporting the logo text, and above that a pediment rounds out the classic architectural combination. The top half of the pediment is larger and supports the text "Caesars," while the lower, narrower section reads "Palace". The entire pediment is striped horizontally with bands of aqua neon that creates a field for the text. The text is in the stylized roman text, in channel letters, and lined with red neon. One of the most attractive pieces of signage is the Caesars porte-cochere. The famous fountains lead up to the main entrance, which is shadowed by the massive porte-cochere, which is one of the few remaining on the strip that displays such grandeur. The Porte-cohere is a hulking collection of levels, stacked upon on another, but grow in size as each level steps upward. The rest looks as if a massive set of plaster steps were turned upside down and placed over the entrance. The edge of each level is lined with brass treatments that are repeated vertical poles of polished brass, greeting a repeated striping pattern. From behind this treatment and pushed further back beyond the human eye, a rose colored glow is produced by intense lighting fades into a soft halo as it dies out toward the edges. The mass and girth of the structure is helped out visually by the angles chosen to in its design. The entire construction seems to sag under it's own weight, for each level is slightly cupped into a concave shape. Each levels edges are concave as well, producing a illusion of movement in space. To the right of the porte-cochere there is still the aqua tinted light pouring out of the latticework, that fills the arcade of arches. On the main tower directly behind the porte-cochere, the red neon logo is present as well as elsewhere on the building as well. Facing east this particular set of letters looms high over head. The section of the building is a vertically elongated temple front, stretching the height of the building. Four pilasters run the vertical length of the building, holding black spans of tinted windows in between. They each are topped with golden Corinthian capitals, which hold up the classic entablature and pediment. "Caesars Palace" is spelled across the entablature in channel letters and filled with red neon. In the pediment above a golden crest of Julius Caesar's profile flanked by two encompassing olive branches. The crest is ambiently lit with white light. The tower just behind the main building also supports text on its east face as well. As the narrow edge of the tower, the vertical plane rises upward but is flat and smooth until it reaches the top section. It is essentially a giant entablature created out of the temple fronts on either side that wrap around to meet on the width. On this flat plane, "Caesars Palace" is spelled in the classic lettering and neon treatment seen on the building letters just below that. The building itself is ambiently lit but the profile of Caesar above the text is not a brightly lit as the other. On the south side of the parking garage, on the western edge of the property, the channel letter logo reads in red neon as well.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic; Masonry
Sign - non-neon treatments: Paint
Sign animation: Chasing, flashing, oscillating
Notes: The V-shaped red channels on the silver main pylon chase each other downward toward the ground. The main text on the pylon animates as well. The letters light up one at a time with red neon from left to right as the arrows continue to chase downward. The logo/text sign located above the giant replica of the Harley Davidson, animate as well. The incandescent bulbs which fill the text, spelling the name of the establishment, oscillate, steady burn, then shut off, and then restarting the sequence. The letters that spell cafe on the lower portion of the sign animate in concert and with the same sequence as the main text.
Sign environment: Caesars Palace sits in one of the biggest and busiest sections of the strip, and has always been a mainstay. The ambiently lit classic features of architecture seem almost specter like moments, with the blazing red eyes of the Caesars text staring from afar. From the street, the actual structures are set a bit back from the street, seeming rather distant. Construction is currently present around the exterior edges of the property, which rather dampens effect of the theming, but everything shines through. The theme does step out to the street with the statuary, creeping out to pedestrians and the pylon signs. The main signs are street side, pointing toward the casino. Headed south on the west side of the street the two pylon signs lead up to the porte-cochere. Standing underneath the porte-cochere looking out, the fountains provide a picturesque scene to see the other side of the street. The buildings loom high over head. The environment contains elements, which can be seen repeated throughout hotel exteriors. The large water element, the Classic architectural design motif, and the spectacular porte-cochere are still evident in properties built today. Even though Caesars continues to evolve with the current trends, all of these elements were presenting its original design.
Sign manufacturer: Pylon 1: YESCO Pylon 2: Ad Art
Sign - date of installation: 1966, 1998
Sign - date of redesign/move: On-going additions since 1966
Sign - thematic influences: Caesars Palace may be the first themed resort, which has taken its theme to an extreme the likes of which had never been seen before. Ever since it's original inception in 1966, Caesars Palace has sought to give its guest the most of the Ancient Roman theme. Caesars is simply dripping with imagery and architecture that is steeped in the theme of Ancient Rome. No matter where you go there are collections of statuary, domes and columns, false temple fronts create the facades of the towers, and low geometric hedges and cypress trees all add to the theme. Any themed property can draw influence from Caesars Palace, and still stands as one of the highest markers for competitors to be judged by.
Sign - artistic significance: Very important signage that can be seen reflected in many aspects of non-casino culture. Caesars Palace is one of the icons of American popular culture, and the distinctive Romanesque neon is a big reason why.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Fascia; Porte-cochère; Neon; Incandescent; Steel; Plastic; Masonry; Paint

Mixed Content

SK Noodle wall mounted sign, Sparks, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

The wall mounted sign for SK Noodle in Sparks with lit neon at night.

2955 N McCarran Blvd Suite 104, Sparks, NV 89431

SK Noodle


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Photographs of Star Motel sign, Las Vegas (Nev.), March 3, 2017

Date
2017-03-03
2017-08-21
Description
The Star Motel sign sits at 1418 South Third Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1418 S 3rd St
Sign owner: M V Star Group LLC
Sign details: 0.33 acre lot, originally constructed in 1947.
Sign condition: 4 - The sign is in excellent condition, but it does not light up at night.
Sign form: Pole sign
Sign-specific description: The sign itself is attached to a silver pole that extends out toward 3 rd St and is planted into the ground. On the top of the pole is a bright, blue star with a smaller white star in the center. The neon tubes attached to the sign are in concentric star shapes radiating out from the center. Extending out from the star to 3 rd st and curving back towards the pole that hold the sign is a trail implying that this is a shooting star. The first third of this trail is white and then the paint changes to yellow and remains yellow for the rest of the trail. The entire trail of the star is covered with yellow incandescent light bulbs. There are three very thin steel poles on the opposite side of the star from where the trail is attached. These smaller poles run parallel to the main pole of the sign and end about the same place where the tail of the star ends at the other side of the pole. Attached to these thin poles are stars ranging in size and made out of neon tubes. About at the midpoint of the main pole supporting the sign is a minimal, bright blue arrow that has "MOTEL" painted on it in bold white letters with a black outline. Neon tubes in the shape of each letter are attached to the center of the letters. Attached to the bottom of the tail end of this arrow is a smaller, minimal, black arrow that has "VACANCY" painted on it in bold white letters. Neon tubes in the shape of these letters fill this sign as well.
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign animation: Unknown, as it no longer lights. However according to RoadArch.com, at one time it might have flashed.
Sign environment: The property is in the heart of the Arts District. It resides next to many other small motels in this neighborhood. It is only a few blocks away from Main Street and Charleston where there are many art galleries, restaurants, and vintage boutiques.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: Based on earlier photographs from the 1950's, the sign's main star that is blue with a smaller white star in the center was originally all white. Also, the white and yellow trail it leaves behind was initially all yellow as well. It is also believed that there were more stars attached to the metal bars that extend from the blue and white star and that they would have flashed.
Sign - thematic influences: A popular theme for properties during this time was the Space Age and this is sign is an example of that influential theme.
Sign - artistic significance: This sign shows an influence of the Space Age that was going on during the late 50's. Many motel signs in the city evoked the theme for the property and this sign does so for the Star Motel.
Survey - research locations: Assessor's website, Vintage Vegas, www.roadarch.com
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-21
Sign keywords: Neon; Incandescent; Steel; Pole sign

Mixed Content

Howery, Wes, Chamber of Commerce at luncheon at Flamingo Hotel, 1971 May 28

Level of Description
File
Archival Collection
Frank Mitrani Photographs
To request this item in person:
Collection Number: PH-00332
Collection Name: Frank Mitrani Photographs
Box/Folder: Box 15

Archival Component

Photographs of PublicUs sign, Las Vegas (Nev.), April 18, 2017

Date
2017-04-18
2017-08-18
Description
The PublicUs coffee shop sign sits at 1126 Fremont in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1126 Fremont St
Sign owner: Kimo Akiona, Cole McBride and Travis Landice
Sign details: PublicUs opened in 2015. This property has previously held other restaurants the most recent being a Philly Cheese Steak restaurant. PublicUs represents "for the people" in Latin. Hemant Kishore is the baker and chef. This location is a canteen-style restaurant and coffee house where they make all organic foods in house.
Sign condition: 4- the steel part of the sign looks relatively new and has bright paint, but the plastic portion for the sign does some aging to it.
Sign form: Pylon
Sign-specific description: On the corner of Fremont E and Maryland pkwy at the corner of their building there is a blue been sticking out of the ground that is curved at the top. Near this curved section is a rectangle steel sign box that has a back lit plastic sign in it, and underneath is a similar rectangular box. The bigger rectangular box has a white background, but has the a light tan box with PublicUs logo in white letters in the light tan brown box. The smaller box on the bottom has the white backdrop and the tan colored rectangle has Fremont Village written in a white font. Both rectangle signs have an arrow pointing through them with the tip of the arrow above their main logo sign and the "feathers" of the arrow underneath Fremont Village sign.
Sign - type of display: Backlit plastic sign and incandescent light bulbs
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic back lit portion of sign
Sign animation: Flasher for incandescent light bulbs
Sign environment: This is located on the corner of Maryland Pkwy and Fremont Street East. Surrounding this property is a lot of old motels that have been shut down, and painted over though many of their neon signs are still up and some working. On the same block as them is a vintage barber shop and a vintage tattoo parlor.
Sign manufacturer: Main portion of the sign was around before they opened so information on the base of the sign was not found
Sign - date of installation: The sign box has records of being around longer than the PublicUs has, records (Google Maps satellite view) show the sign similar to this has been up since at least 2013
Sign - date of redesign/move: Late 2015 is when their main logo was installed
Sign - thematic influences: This sign shows how signs can be re-purposed or can evolve with different colors and slightly different designs over the years even though the theme of the property has changed.
Sign - artistic significance: The arrow in the sign could signify a bulls eye in the sense that you are looking in the right spot or have found the perfect spot.
Survey - research locations: Google Maps satellite view, Sprudge coffee blog http://sprudge.com/publicus-97938.html , Eating Las Vegas http://www.eatinglv.com/2015/03/publicus-is-open-and-baking-for-the-people/
Survey - research notes: This restaurant has faux trees and nice wooden tables inside to make it feel as though you are outdoors but still in a homey place.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-18
Sign keywords: Plastic; Backlit; Incandescent; Steel; Flashing; Pole sign

Mixed Content

Diamond's Casino wall mounted sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the wall mounted sign for Diamond's Casino during the day with unlit neon. The casino is a part of the Ramada by Wyndham.

1010 E 6th St, Reno, NV 89512


Image

Ely Hotel flag mount sign, Gregg's Club flag mount sign, and Rio Club flag mount sign in Ely, Nevada: photographic print, 1986

Level of Description
File
Archival Collection
Northern Nevada Neon Photograph Collection
To request this item in person:
Collection Number: PH-00439
Collection Name: Northern Nevada Neon Photograph Collection
Box/Folder: Digital File 00

Archival Component

Vino Reno wall mounted sign, Reno, Nevada

Date
2021
Description

A wall mounted sign for Vino Reno during the day with unlit neon.

6522 S McCarran Blvd, Reno, NV 89509

Vino Reno


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Winnemucca Inn double mounted sign, Winnemucca, Nevada

Date
2016 (year approximate) to 2020
Description

Views of the Winnemucca Inn's double mounted sign during the day and at night.

741 W Winnemucca Blvd, Winnemucca, NV 89445

Winnemucca Inn


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