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Daytime and evening views of a McDonald's sign on the Strip at 3999 S Las Vegas Blvd. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3999 S Las Vegas Blvd
Sign details: The McDonald's pylons sits in the parking lot for a Strip mall, located in the South end of the Las Vegas strip. The sign sits northwest of the actual McDonald's Restaurant and faces north south. It also act as the main advertising pylon for other shops which are located in the strip mall. The pylon consists of four cabinets including the McDonald's main marquee cabinet. The cabinet directly below the McDonald's crown reads "Golf" and advertises for a golf store the other two are internally lit rectangular cabinet with advertisements for Las Vegas Clubwear, Panda Express, a shoe store which reads "Boots and Wide Shoes", and for the local radio station 97.5 KVEG.
Sign condition: Structure 5 Surface 4 Lighting 4
Sign form: Pylon
Sign-specific description: The pylon located on the east side of Las Vegas Boulevard South, and is facing north/south. The structure contains four double-faced cabinets, two of which are internally lit, while the other pair are steel cabinets containing neon and incandescent bulb treatments. The entire structure of the sign itself is essentially a narrow, square, vertical pole, with three cabinets cutting transversely the horizontal plane of the design, and integrated into it's construction. The surface of the sign is stucco with four bars of vertical neon rising vertically up the face of the pole where there are breaks between the internally lit cabinets. The tubing starts as a purple color but transforms into a red as it reached the top and spreads out into the supporting T form, which supports the McDonalds cabinet. The cabinet itself is constructed of a red painted steel, with the arches made of yellow painted steel. The letters that spell McDonalds is spelled in white channel letters, with the sides of the cabinet adorned with miniature golden arches logo. Red incandescent bulbs are laden across the face of the sign. The crowning features of the sign are the golden arches, which are wrapped with repeating bands of golden neon The each face of the cabinet is lined with red neon tubing. The "M" emblem created by the miniature golden arches are lined with the corresponding. yellow neon. The cabinet just below the main attraction is a horizontal rectangular cabinet made of steel and painted green with rounded ends. Yellow channel letters spell the word golf and occupy the majority of the center of the sign. Flanking the text is a three-piece graphic design pattern representing a golf ball and two other geometric elements. It is not obvious what the symbol represents but its is comprised of two non-descriptive shapes in yellow and a circular shape in green. All of the yellow shapes are lined on the interior border with yellow neon. The circular shape is internally lit, with the face matching the shape of the cabinet in color. The cabinet below the golf cabinet is an internally lit, double backed cabinet advertising for a local radio station on the south face of the sign. The black script, set upon a field of various red and orange blended tones, reads the call letters KVEG 97.5, with a white oval backing up the letters and centering the red field. The north face contains a back lit yellow and red advertisement for the Panda Express restaurant. The third and last cabinet closest to the ground is internally lit with different advertising on either side as well. The south face of the cabinet is a three sectioned graphically treated advertisements for the Panda Express, Las Vegas Club Wear, and the Boots and Wide Shoes text for Leonard's Wide shoes which is what dominates the north side of the pylon. The face of the blue steel cabinet is lined with blue neon. At the bottom of the pylon there is a small plaque used to illuminate the blue and white address plate.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing, oscillating
Notes: The incandescent bulbs found on the face of the sign are constantly oscillating at a quick pace. The neon bands which wrap around the golden arches, start in the very middle at the bottom and chase each other upward from the center, leaving every bar illuminated in it's path, until the entire arch itself. Once the arches rapidly fill up, the entire arch flashes off, on, then off again, before restarting the entire sequence.
Sign environment: Headed south, across a small drive on the east side of Las Vegas Blvd from the McDonalds, is a shiny, new fueling station and mini mart, brightly illuminated, creating a constant current of arriving and departing travelers with the McDonalds restaurant. In relation to the larger scale Luxor and Mandalay Bay, the presence, which the McDonalds environment portrays, is like the smaller satellite's to the standing vision of new development on the Strip. Instead of this sign being evidence of what was and was is dying on the southern en of the strip it is actually evidence of the modern development and new life welling up.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name " McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon, which is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world that the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arby's, Arco AM/PM, Walgreen's, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Daytime and nighttime views of the Casino Royale and Denny's signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3419 S Las Vegas Blvd
Sign owner: Tom Elardi
Sign details: The Casino Royale is located on the east side of the strip facing west, just south of the Venetian. The smaller establishment shares its space with a Denny's restaurant, which was present before the Royale was opened. The exterior is adorned with a stylized, European-esque, architecture, including apparent windows, domes, towers, and a cohesive landscape of connected buildings. The exterior of the Royale is a brightly lit facade of white raceways, lined with incandescent bulbs, boxing in vibrantly toned walls, and subdued neon. The colors correspond with those seen in the sign itself, as well the neon placed inside the edges of the windows. One section displays purple, the next a teal color, next a blue, then a red. Total signage of the property includes a two LED screens, one on the west side of the building, and the other housed in the logo cabinet on the south west corner of the property. Two logo cabinets, one in the aforementioned spot, and the second facing west over the main entrance on the west side of the building. Two double-faced cabinets lie on the northern end of the west side of the building, advertising for Denny's restaurant. Two small logos signs are also placed on the west face of the structure, for Caffe Trilussa.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Fascia
Sign-specific description: Upon the southwest corner of the building, a blue cabinet houses an LED screen in the rectangular body of the cabinet. The cabinet continues upward where the blue steel face supports white channel letters bordered in red neon and filled with incandescent bulbs. The text is written in two lines. The cabinet continues upward and is transformed into the sculpted design of a pink, purple, red, and blue crown on channel faced scrolls and sweeping shapes. The interiors of each section are lined with neon of a corresponding color to the paint treatments. Around to the west side of the building, the same style of text and scrolling adornments are used in a different marquee sign denoting the main entrance to the establishment. The same style of text seen on the southwestern sign is present with the same pattern of scroll work, crafted in a cabinet style, with channel faces. The major difference between the two signs is the size. The main entrance sign is much larger than the corner sign, as well as not having a LED screen incorporated below the text. The western sign possesses more scroll work below the text instead. The neon treatments are the same, as well as the incandescent bulbs, inside of the text. The lower roofline of the property plays host to the small but noticeable signage for Caffe Trilussa. Upon a extended surface of the roof line, two separate signs for the establishment are present. The roof shape is three sided with the signage on the northwest and southwest sides of the extension. Inside a section of the entablature created with white raceways, brown channel letters, spell the text "Trilussa," stretching across the length of the surface. The brown letters sit upon a yellow surface and are filled with incandescent bulbs, which are as wide as the channel letters themselves. Spelled in bent neon tubing, the word "Caffe" is spelled in all capital letters, sitting just above the left hand side of the title text. The right of the collection is occupied by a graphically treated, two-dimensional cut-out of a palm tree. The palm tree is treated on the surface with neon tubing as well. The tubing glows green and a gold corresponding to the graphical treatments. At the northern end of the property, two signs sit outside facing north, south. The double backed, internally lit cabinets represent the advertisements for the Denny's restaurant attached to the Royale. The first is at ground level outside the main entrance of the restaurant, the six sided, green cabinet, sports a yellow plastic face with red graphic text, reading "Denny's" in script text. Around the border of the face, incandescent bulbs run in a raceway pattern, and are covered in a plastic sheath. An angular cabinet rests on top of the other cabinet, creating a shallow peak. The internally lit, white face reads "Casino Royale" in black text. The same cabinet can be seen cantilevering off of the west side of the building above its partner sign. The cabinets are of identical design except for there is no plastic sheath covering the raceway of incandescent bulbs, and the plastic face of the main section of the cabinet is treated in different graphics. The script reads "Denny's" similar red script, but with a different background.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, oscillating
Notes: The incandescent bulbs inside the channel letters of the main text oscillate, while all incandescent bulbs on the raceways along the building chase each other also. The incandescent bulbs, which surround the Denny's cabinet, also chase each other.
Sign environment: The Casino Royale stands independently on it's own even though it is surrounded on all sides by casino giants. To the north stands the Venetian, to the South stands Harrah's, and the Mirage lies west across the street. Yes, the property itself seems to be dwarfed by the immense neighbors, but the ultra bright, clear external signage and facade create a charming and bright environment that announces its presence.
Sign manufacturer: YESCO
Sign - date of installation: 1992
Sign - date of redesign/move: The Royale was once the Nob hill, which was closed in 1980. It was reopened in 1992 as the Casino Royale.
Sign - thematic influences: The theme seems to be tied to a European theme with the French term "Royale" in the title. The scrollwork is reminiscent of confetti or Mardi Gras theme. Such a combination of elements to suggest a theme is seen in the Harrah's property also. The party themed reminiscent sculpted cabinets are also reminiscent of the Fleur de Li. Believe it or not, the property is tied to many other larger, corporate, properties in one respect regarding its facades. The facade of a town or city, shrunken down and stylized into the facade of the property is present all over the Strip. Such properties which utilize this technique, to one degree or the next, include: New York New York, Oshea's, Treasure Island, Bellagio, The Venetian, The Luxor, The Tropicana, and the Excalibur.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Plastic