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Daytime and nighttimes views of the Somerset Motel signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 294 Convention Center Dr
Sign details: Just across the small street, connecting with Convention Center Drive, the Somerset Motel resides.
Sign form: Pylon
Sign-specific description: A vertical white steel pole represents the pylon for the establishment. The pole incorporates a backlit message center, and a series of sculpted cabinets to create a complete advertisement for the smaller property. The base of the sign is a white steel pole, whose progress is halted by a backlit message center cabinet. The cabinet is not actually a single cabinet with two sides, but two separate cabinets, sandwich the pole. The sign is flag poled off of the structure being off center. The sides of the cabinet possess the low, sweeping, convex, negative space seen on the Somerset shopping center sign. The bottom half of the face is occupied by the by the white internally lit face, with vinyl lettering. The top half is painted a maroon color with "Somerset" painted on the surface in white paint. Neon hovers over the surface of the text. Jutting off of the south side of the pole from the center of the cabinet, another white, steel pole travels for a very short distance, before turning into a sculpted double backed steel cabinet. The small cabinet is designed with rounded bottom edge, and a recessed negative shape on the top. The bulge on the bottom, is the positive form of the negative space at the top. The result is a pseudo U shaped display. Vacancy is spelled in white graphic text on the surface of the cabinet. Neon tubing spells "NO" above the painted text as well as the tubing hovering over the graphics. The white pole shoots upward, being interrupted but a series of five horizontal steel poles. On the south end of each one of the poles, the U shaped cabinets are present. Each cabinet holds one letter from the word "Motel," starting with the "M" at the top. The letters are painted in white and bordered on the edges with neon. The borders of the face of each one of these cabinets, is lined with neon as well. The north end of each one of the crossing members is a small maroon, circular faced, cylindrical shaped cabinet, with white edges. Neon is bent into the shape of a four-pointed star. The vet top of the [pole is crowned with a double backed cabinet in the shape of a prismatic, seven pointed star. The faces of the cabinet are convex, with each facet of the star being it's own separate plane. In the very center of the star an incandescent bulb resides. The surface is treated in a white and maroon paint finish.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

A color image of the neon sign for the Riverside Hotel. The red neon sign located at the top of the casino reads: '"Pick" Hobson's Riverside.' The white sign at the bottom of the casino advertises dance shows and luncheon specials. Site Name: Riverside Hotel (Reno, Nev.)