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Covered Wagon Motel double mounted sign, Lovelock, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the Covered Wagon Motel double mounted sign during the day.

Covered Wagon Motel


Image

Mari Chuy's flag mounted wall sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the sign for Mari Chuy's with lit neon.

764 S Virginia St, Reno, NV 89501


Image

Rancho 777 removed wall mounted sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of a removed sign for Rancho 777.

777 E 4th St, Reno, NV 89512


Image

Lasting Dose Tattoo wall mounted signs, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of the Lasting Dose Tattoo front sign with unlit neon.

888 S Virginia St, Reno, NV 89502


Image

Premier Jewelry & Loan wall mounted sign, Reno, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of a sign for Premier Jewelry & Loan that reads "Cameras Electronics."

490 N Virginia St, Reno, NV 89501


Image

Ridley's Family Market wall mounted sign, Ely, Nevada

Date
2016 (year approximate) to 2020 (year approximate)
Description

View of a wall mounted sign for Ridley's Family Market.

1689 Great Basin Blvd, Ely, NV 89301


Image

Letter signed by Maude Frazier, 1962

Level of Description
File
Archival Collection
Juanita Greer White Papers
To request this item in person:
Collection Number: MS-00254
Collection Name: Juanita Greer White Papers
Box/Folder: Box 1

Archival Component

Photographs of Slots a Fun signs, Las Vegas (Nev.), 2002

Date
2002
2017-09-01
Description
Photos show Slots a Fun signs at night and during the day. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site address: 2880 S Las Vegas Blvd
Sign owner: Mandalay Resort Group
Sign details: Slots a' Fun is located on the south side of the Circus Circus parking lot, but it is on residence now. The small building stretches west with the mouth of the building being an open mouth facing the east. The external signage is located on the elongated north face of the building, and the gaping east entrance. The north side is comprised of gold painted, crafted raceways with various text signage. The entrance is adorned with various internally lit cabinets as well as a marquee adorned pediment, located within the front face of the entrances overhang. The entrance is considerably small, sandwiched between flamboyant properties such as the Westward Ho and the Circus Circus.
Sign condition: Structure 4 Surface 4 Lighting 4 The structural integrity is good as well the lighting. The surface is starting to show some signs of wear, but not very much at all.
Sign form: Fascia
Sign-specific description: The main entrance faces east and contains an interesting array of signage. The front is highlighted by two giant pillars. The are uniquely designed as inverted, tapered cones supporting the barrel vaulted cantilevered overhang. Near the top portion of the column a backlit message box cuts through the pole dividing it into two apparent sections. Bordered on all edges with gold polished raceways with incandescent bulbs, the box is animated in a chasing pattern. A top the poles on the north and south sides a polished aluminum, circular cabinet, has red, backlit plastic containing the words "Slots A' Fun" in white text. These cabinets are outlined in red neon. The edges of the apparent recess are lined with incandescent bulbs Each vault contains a long bank of large incandescent sphere's, arranged in single file. Along the front of the cantilevered overhang we have an entablature running the length of building. Gold raceways run horizontally along the top and the bottom with rows of triple incandescent bulbs. In the center of the pediment, white channel letters painted red on the inside, with incandescent bulbs filling the interior space of all of the characters. Each letter is also outlined in neon. The rest of the interior space of the facade is sculpted raised circular pattern with incandescent bulbs placed in the centers where the repeated panels connect. Under that, a polished gold aluminum banner with various assorted neon letters and advertisements is displayed. Since the "Slots A' Fun" used to be part of the Circus Circus it is closely integrated into the environment and even with the signage. Upon the northeast corner of the building a sign for the Circus Circus is perched on the top of the roofline facing north/south. Facade is sculpted raised circular pattern with incandescent bulbs placed in the centers where the repeated panels connect. Moving around to the north face of the building, an array of signage is present headed west along the wall. Along the stucco facade we have overhangs of different dimensions. On these three overhangs we have gold channels in the shape of a continuous curly cue or rope shape. These raceway channels are lined on the inside with incandescent bulbs. The first one, furthest east, is a good length, and smaller in height than the others. The pattern loops eight times along the front. One single loop of the rope shape is located on the return width of the overhang as well. No text is incorporated with this overhang. The second curling raceway is over a wider, shallower depth. The overhang, is much larger in size and supports cursive pan channel letters painted red and outlined with red neon. The letters spell "Casino" in a continuous script text. The third overhang is the largest of the trio, and serves as the main entrance for this face of the building. It is in direct proximity to the actual Circus Circus building and the blazing signage, and porte cochere. This overhang is lower to the ground than the other two but projects further out. Channel letters spell "Slots A' Fun" in the front face of the overhang located in the center. The channel letters are painted red and lined on the interiors with red neon as well. This text is block instead of script. Flanking either side of the text there is the curling channels. The face of the building rises upward from the ground and meets the bottom edge of the overhang, with a continuous radius vault. The surface of the wall is surfaced with a gold reflective material. Just below the text of the overhang is a red steel cabinet, that is internally lit. The red painted steel box has a red plastic with a red plastic face with white lettering. The block text reads "Entrance." The sides are sculpted with a radius space reduced out of the sides of the cabinet. The edges of the face are lined with incandescent bulbs. Below the cabinet a red, vinyl, awning extends out over the doors, and a pedestrian path. A small portion of the main structure still extends west with one more loop on the face of the building.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, oscillating
Notes: All of the raceways chase each other. This includes all of the different aspects which are lined with incandescent bulbs.
Sign environment: The Slots A Fun has the unique position of being in between the Westward Ho and the Circus Circus. It was at one time part of the Circus Circus, so it essentially blends in with its environment. The south side of the building literally resides touching the Westward Ho.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of Slots a Fun can be regarded as the heavy influence from its initial design based on the Circus Circus. In that respect it would be linked to a circus theme. The almost surrealistic swelling of the tile laden columns on the east face of the building as well as the curly cue raceways suggest a busy excitement usually associated with the extravaganza of the circus. To that end, the interaction with the Las Vegas environment would suggest the theme of a party. Such influence of the same element of theming can be seen in the umbrella shapes and chasing action of the neighboring Westward Ho. Several elements of the facade suggest different trends as well. The eastern overhang's vaulted dome is surfaced with the highly reflective polished gold aluminum. The entrance on the northern face incorporated with the surfacing with a golden reflective surface. The trend of using the reflective surface to further perpetuate the luminescence is used highly in the flanking properties. The use of the raceways is a unique function, not repeated on any other property.
Sign - artistic significance: Some unusual elements that have not been repeated can be found in this lesser-known example of sign art.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Masonry; Graphics; Paint

Mixed Content

Photographs of Harley Davidson Cafe signs, Las Vegas (Nev.), 2002

Date
2002
Description
Daytime and nighttime views of the Harley Davidson Cafe signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3725 S Las Vegas Blvd
Sign owner: Marc Packer
Sign details: Just north of the Tourist center the Harley Davidson cafe sits on the corner of Harmon and Las Vegas Blvd, facing west, with the corner pointing to the northwest. This properties exterior signage consists of two wall marquee wall signs on the west and north faces of the building, a small hanging sign above the entrance, a tall north/south facing pylon sign on the south end of the concrete courtyard that comprises the front of the property. A giant three-dimensional sculpture of a Harley Davidson motorcycle is integrated into the structure of the building to appear as if it is bursting out of the northwest corner of the building. Above the motorcycle is a marquee cabinet advertising for the cafe.
Sign condition: Structure 5 Surface 5 Lighting 5 Notes: See description
Sign form: Pylon; Fascia
Sign-specific description: On the west and north faces of the building, "Harley Davidson Cafe" is spelled in a continuous channel design, only being interrupted by the break between the rest of the text and the word "Cafe." This text is supported by a sleek, black, steel cabinet, that mimics the style of font used for the logo. The letters are crafted of red, shallow, steel channel letters, with white neon around the border as well as red neon on the interior. Standing on the South end of the property the pylon sign is reminiscent of old roadside pole signs, for it is mostly pole. The faceted pole is finished in polished stainless steel giving it highly metallic finish. At the top of the sign a sculpted marquee cabinet holds the advertisement for the cafe. The top portion of the cabinet is the Harley Davidson text logo, supported by an inverted triangle shape, with two lengths running along the underside of the text. The design for the letters is the same as that found on the buildings wall signs with white neon outlining the text, with red neon on the interior. The cabinet itself, without the text, is bordered with red neon, illuminating the highly polished surface of the cabinet. Underneath the Harley Davidson text on the outstretched arms the text "Las Vegas" is spelled in small, black, channel letters with white neon on the interior. Inside the inverted triangle shape created by the cabinet, is another inverted red triangle created by an open channel pan. Cutting across the triangle is channel letters, which spell the word "cafe" painted white on the interior. This text is filled with white neon. The pole continues above the cabinet a short distance. Along the length of the pole, "V" shaped channels repeat, forming a sort of directional sign pointing toward the ground. The channels are filled with tubes of red neon. These chase each other downward pointing toward the plaza and a small blurb of text painted at eye level in red paint. The phrase reads "The best BBQ in Las Vegas," in all caps. The text is then overlaid with red neon. The cabinet on the top of the pylon is repeated over the giant replica motorcycle, facing northwest, upon the northwest face of the wall. The neon scheme is the same as the pylon sign but the "cafe text" is filled with incandescent bulbs. Beneath the motorcycle, and directly over the door, a small back-lit version of the northwest wall above head height.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: Harmon and Las Vegas Boulevard plays host to the Aladdin, which includes the Blue Note jazz and blues club. The Harley Davidson Cafe's sun drenched patio creates the west facade while it stretches east down Harmon to face the Blue Note. This orientation actually creates an intimate feel to the street, seemingly separated from the strip.
Sign manufacturer: Mikhon Lighting and Sign
Sign designer: Roger Pratt
Sign - date of installation: 1999
Sign - thematic influences: The theme of the exterior revolves around the design of the Harley Davidson motorcycle. The slightly italicized Impact text is reminiscent of the text seen on the motorcycles' fuselages. The vertical pylon sign is clearly influenced by roadside, marquee pylon signs, treated in a material also reminiscent of the steel beasts. The exposed metal exterior of the poles can only be associated with the aesthetic so commonly associated with the vehicles.
Sign - artistic significance: Similar to properties that are representative of everyday establishments such as McDonald's and Walgreen's, the Harley Davidson is representative of the themed restaurant, catered to a family environment. It too is an everyday occurrence, of a cafe, dressed with a theme to attract patrons, as well as survive and fit it in the context Las Vegas Blvd Even though the themed restaurant is a popular idea abroad, The Harley Davidson fits in with its partners in the themed cafe industry such as the NASCAR Cafe and Planet Hollywood. Many restaurants among the casinos are themed but, there are only a few that are independently represented with their own signage. The giant replica of the Harley Davidson is also in the tradition of other giant Casino mascots throughout local history. Such mascots could include The Coin King, Mr. O' Lucky, and the original Aladdin sculpture.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Graphics

Mixed Content

Casino signs: AVVA Lights Corp.

Level of Description
File
Archival Collection
UNLV Libraries Collection of Regional History Files
To request this item in person:
Collection Number: MS-00547
Collection Name: UNLV Libraries Collection of Regional History Files
Box/Folder: Box 08

Archival Component