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Page Three: D. Is your media strategy and media purchasing imaginative, costly, wasteful, shortsighted or ineffective? V. ' Please prepare all of the above in a booklet, on standard- size paper, in order that the booklet can be dismantled for, projection on the screen. Please use actual money figures, based on experience down through the years. This booklet will be of tremendous value when you work on your 1974 . budgets.