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Mr. S« 0. fiitsMf * Osaka: E. E. B. ' fEB If' 19^ Following our mooting la Las Vega® February 11th with Messrs. Oulld. Strong and Bracken, and later with the Mayor and City Commission of La® Vegas, a plan for advertising water conservation In Las Vegas was approved. M s plan, incorporates the following i Approximately 26 advertisement® in mMi of the two Las Vegas newspapers, these advertisements to run on about the fol­lowing schedule: February Xk, HI March 7, 21 April % IS July h, 11, IS, 25 I August'5, 12, 19, 26, September % 12, If fh® first two of these advert Is aments are each three columns by twelve inches In depth, there m y fee seme variation In the sines of the subseefuent advertising as may fee dictated fey circumstance®. It should fee noted that this advertising schedule con­templates advertisements each week for the first two weeks and then alternate weeks for the next five weeks or through April and then each week thereafter through September 19th. This car­ries t h r o n g the peak load and Intensifies the use of space dur­ing: the period of heavy consumption* Concurrent with the newspaper advertising, and beginning Monday. February loth, and continuing throughout the advertising, there la to fee a spot radio program, this contemplate® the use of five announcements each toy, seven days per week. All of these announcements will fee made over station tMQ. using copy which we are to furnish* Cost of this radio advertising will fee 150*00 per month* Journal, beginning this week, will conduct a dally contest among school children which Is to continue to the close of the school year early in June. This contest Involves an award of #1*00 in defense stamp® for the best water conservation suggestion re­ceived that day from the child I p the newspaper* The newspaper itself is to make all awards. The suggestion chosen each day is to fee printed on the front page of the Las Vegas Review Journal and that newspaper, also, is to carry on a continuous news and editorial campaign boosting the contest* Also, is addition to the above, the La® Vegas Review