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FREEMAN COMPANY pub/ic/sts PLAN! GENERAL RECOMMENDATIONS ON THE CONVENTION CENTER BOOK ?╟≤ * This form of book, as we have laid it out, is in inself a bold departure from the usual "catalogue" that executive secretaries get, boasting about different cities ~ BUT WE HAVE GOT TO BE CAREFUL THAT IT IS NOT A GAUDY -- SPLASHED-UP AFFAIR. By that I mean, this has got to be a tasteful book. And taste and class, I believe, me&n a lot of space a lot of area of cleanliness - every piece of avail- able space doesn't have to be pluttered up with copy. / / V- % feel this book is too splashy in its present form. |fe should have more solid pages of color with less them, as I suggested/on every page, just in order %|||td exploit it to the fullest, rather than trying to 3# carry through the 4-c61or theme. This is awfully important, / To sum it up, this? has got to be a'fclassf'type book, as well as a "catalogue" of the facilities of a $4,500,000 Convention Center ?╟÷ I think we need more white pages witl^JUt so.much splash of color except where it means {Something, as on Page 15, where the Sunshine Page snould just pop out at you. A1 freeman 9508 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611