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A PLEASURE TO LOSE Columbia Pictures star Kira Novak is shown as she was featured at the Sands in a pormotion in which she called 50 columnists all over the country and placed a f5 wager for them with the winnings going to the Crippled Children^ Society of America. Promotion was part of ' Columbia Pictures exploitation for its film "FIVE AGAINST THE HOUSE". In the third picture Kira is shown loading the winnings bag held by Sands deputy Grant Frehner. #### Freeman company public relations BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE