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Freeman PUBLIC RELATIONS -2- would like to see featured la your copy is the "Meet Me la Las Vegas" theme, because 1 think It's a natural thought for travel, vacation and fun. Also, we are gearing the Sands and Xhtnes advertising for the cosing sooths to this these of "Meet Me In Las Vegas", built around the MOM musical which will be one of the greatest promotions ever given to Las Vegas, 12. Thank yon for your thought on the MGM tie-in, and 1 have sent the pictures 1 thought would fit into the poster display along with ay last letter to Mr. McGovern. 1 would like to subsit your layouts on the poster display to MGM for their approval as soon as you have them set up. Regarding the tine element on this promotion, 1 feel that February would be a great month to break it all, and X would like to have the vacations spread out over a period of 6 or 8 months in order to better take care of the winners, with more individual attention and hospitality. I also hope you understand from Mr. McGovern that we would like to know the basis of the contest, and 1 believe lb, McGovern can talk to you further about the careful screening of the contestants. It's certainly nice to work with the Pillsbury people and 1 hope we all have a mutually profitable promo- tion. Kindest regards, A1 freeman /ad cci DCMeGovern HStrlekling - MGM ?√ß3$ BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6 4326