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Summary of Promotion Results - 2nd Bridge Tournament Dear Sandy, The following is a breakdown gleaned directly from the players themselves as they registered for the 2nd Bridge Tournament as to how they learned of this event: 78 1 3 1 1 4 5 1 ?╟÷~y'. Total teams 96 Total Players (192) SUMMARY: It looks like our best avenue of promotion is brochure mailings to Country Clubs, Bridge Clubs, and the other lists we have been using. For the 2nd tournament, we printed up 50,000 tournament brochures for a cost $3,818.20. This includes the actual printing, production, take-one posters and letters for A. Scheinwold and envelopes. I will make a more detailed report in my Cost Analysis on this promotion shortly. Kindest regards. m* WM Direct mail (brochure) Seeing poster at Sands on last visit Other previous bridge tournament players Newspaper advertisement (Albuquerque, New Mexico) Through Backgammon Tournament Through A.S. letter Through Bridge Club mailing (brochure) S.W. letter Article in Bridge World cc: Gen. N., J.E., C.C